Entrepreneur Launches Full Spectrum Private Label Branding And Design For Shelf Impact

Feb. 28, 2012 - PRLog -- In recent years design trends have fluctuated with private brands becoming made more aware and available to the general public.  Whereas in the past, private labels were few and not price competitive; nowadays they are more accessible and affordable to common consumers.

With the demand for private labels continuing to increase, Mili Suleman has launched a new company specializing in offering the full spectrum of branding and marketing to entrepreneurs looking to materialize their product idea or concept.  

“Now is the optimal time for entrepreneurs to step forward with their ideas and bring them to life,” said Mili Suleman, Owner and Lead Designer of LAUNCH Private Label.  “LAUNCH Private Label offers product sourcing, meaning we will find manufacturers for entrepreneurs interested in product development; these manufacturers can custom formulate a product, or you can buy their in-stock product. Furthermore, we'll not only source, but also help you create brand and packaging design that helps create shelf impact."

Suleman continued, “Presently the top industries for private labels are home fragrance, bath/body, beauty, and spirits; your message must be clear and concise, and we will help you create your own line to appeal to consumers.”

In addition to cost efficiency, the following are several advantages of entrepreneurs launching their own private labels:

•   Product Variety
•   Vast assortment of manufacturers for every budget and industry
•   The ability to create, manage and control your own brand
•   Controlling your own pricing
•   The consumer demand- nowadays people want variety and options

“LAUNCH Private Label is your one stop shop for all of your design and branding needs to get your product the exposure it needs,” said Suleman.  “We can provide you with everything any entrepreneur would need to go from idea to market.”

In addition to designing and branding, Mili Suleman is also adamant about educating entrepreneurs about private label opportunities. "This is such a great market and time for the entrepreneurs to make their mark."

“According to a Neilsen Global Online survey, out of 27,000 respondents across 53 countries, more than half of the online consumers surveyed said they purchased more private labels during the economic downturn, and fully 91 percent said they would continue to do so,” said Suleman.

Suleman added, “Consumers have spoken out, and what is most appealing about private brand labels and keeps them coming back are the competitive prices and product quality.”

For more information visit www.launchprivatelabel.com.

About Mili  
Mili Suleman has helped clients in various industries including beauty, foods, childrens etc. As Owner and Lead Designer of LAUNCH Private Label, she helps take a product from idea to market. This includes sourcing product/manufacturers, branding, package design, photography, website design and more. Raised abroad, Mili is fluent in English and Hindi, and has a deep understanding of Indian, Middle Eastern and American cultures, as well as access to manufacturers from all over. LAUNCH Private Label provides boutique-style work at an affordable price. Let us help you set your private label brand in motion… and keep it growing. To learn more, please visit http://www.launchprivatelabel.com or call Mili at 817.456.6622 for a free consultation.