UK’s First ‘Micro-Affiliate’ Marketing Concept Launched

Feb. 29, 2012 - PRLog -- An innovative and unique ‘micro-affiliate’ concept has been launched by a UK-based digital marketing company; aimed at seeking out influential customers in a client brand’s customer base and incentivising them to recommend the product or service they have purchased to their peers - turning them in 'micro-affiliates'.

Product recommendation as a marketing tool for brands has moved to a new level, with the launch of an innovative concept in the UK that helps brands utilise their customers as ‘micro-affiliates’ in order to gain new customers, and retain existing ones, to boost sales.

Digital Animal, a performance-based digital marketing and technology company, offers brands the new concept of ‘micro-affiliation’ to help market their products, by harnessing the power of social media platforms. Using the concept of fandistribution , brands are able to spread awareness of their products or services through incentivised social media recommendations from their client base.

Fandistribution enables consumers to recommend products or services to their friends or peers via social media platforms; meaning they become 'micro-affiliates’ for the company. Rewards are then given to the micro-affiliates should friends or peers go on to use/ purchase the products or services in question; such as a free extension of their existing contract, discounts on service renewals or free gifts. This not only offers more incremental sales for the brand, but also helps to encourage existing customers to stay for longer.

The 'micro-affiliate' marketing concept offered by Digital Animal designs packages to suit a brand's specific needs, and can be used to target consumers on a range of different social media platforms ranging from Facebook to LinkedIn, and 322 other mediums.

The service aims to help brands engage effectively with their target audience through positive brand exposure, whilst at the same time rewarding consumers for positive recommendations. The service also allows brands to gauge demand for products on social media platforms and track conversion rates from micro-affiliate recommendations.

Since launching, Digital Animal has successfully worked with a number of national brands, including TalkTalk and Park Resorts.

Sanjit Atwal , Managing Director of Digital Animal Agency, commented on the launch of the 'micro-affiliate' service:

"There are a number of challenges facing online retailers to gain both incremental sales through their digital marketing channels and retain their customers for longer periods. What we are doing with the 'micro-affiliate' model is directly based on our own extensive experience of e-commerce and helping brands make more sales.

Multiple studies over the last few years have proven that online customers are much more likely to purchase products if their friends have recommended them, and we are thrilled to be offering the UK's first micro-affiliate package. Whilst 'social shopping' has been dabbled with over recent years, we felt that going one step further and enabling consumers to become micro-affiliates was a unique way in which to properly reward product recommendation; and the results we have seen have been fantastic.”

He continued:

"Using fandistribution, Digital Animal can help brands track, manage and encourage product demand via social media channels, and can offer this over a wide variety of different platforms as opposed to just Facebook or Twitter. We have been lucky to enough to already have partnered with over 15 top UK/EU ecommerce brands to help turn consumers into micro-affiliates, and look forward to seeing how far the micro-affiliate concept can go for our brand partners."

ENDS

LINK: http://www.DigitalAnimal.com

For more information please contact Emma Kent of 10 Yetis PR Agency on 01452 348211 or emmak@10yetis.co.uk.