RoundTrip from Dial800 Unifies Call Center Data

March 5, 2012 - PRLog -- Dial800 announced it has released RoundTrip, the latest innovation in its marketing optimization tool suite. RoundTrip allows marketers and agencies to get accurate and uniform data from multiple call centers at the switch level. With the ability to compare call centers on a level playing field, reported the way each user wants to see it, marketers and their agencies can now make informed decisions that will help increase close rates and sales.

“There’s been a missing link in the industry: how do you compare call centers effectively and easily so that you can send your traffic to the best performers?,” remarked Scott Richards, Dial800 CEO, “RoundTrip allows advertisers to focus on analysis versus wasting time managing multiple reports and relationships.” In fact, the marketplace’s enthusiastic response to RoundTrip is perhaps best summarized by Marcelino Miyares, Vice President at Mercury Media en español, who commented, “We will no longer route a campaign without RoundTrip from Dial800.”

RoundTrip works in tandem with Dial800’s call routing platform, AccuRoute, which allows marketers to send calls to multiple call centers. This creates several key advantages including the ability to leverage both large as well as boutique call centers without fear of calls being dropped. It also enables marketers to compare the ability of a given center to close sales and deliver a superior average order value. “Our team works with call centers to maximize their performance, and the centers that pride themselves on their ability to close sales love Dial800 because their performance is easily seen and rewarded,” revealed James Diorio, Dial800 COO, “RoundTrip creates transparency that gives the marketer true visibility into how their vendors are performing, and with AccuRoute, they can then change the percentage of calls going to a given center in real time from any computer."

With easy setup and integration, RoundTrip is the kind of innovation that has helped Dial800 gain broad acceptance within the direct response advertising industry and why they were named to the 2011 Inc. 5000 that recognizes the 5,000 fastest growing privately held companies in the U.S. out of over seven million.

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About Dial800: For over 20 years, Dial800 has empowered direct marketers and agencies with powerful tools that optimize conversion and sales. Using the Dial800 toolset, customers gain unparalleled insight into call volumes, buyer demographics, even the ability to listen to their calls. Dial800 makes complex call routing simple and nimble, and can show marketers how to turn memorable toll-free numbers into unforgettable sales.

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