AutoTrader.com Proud to Sponsor the 2012 Automotive Boot Camp

March 12, 2012 - PRLog -- EATONTOWN, NJ – First Class Educators has announced that the 2012 Automotive Boot Camp has gained another premier sponsor from the automotive industry. AutoTrader.com, the ultimate automotive marketplace, is proud to be a sponsor for the Las Vegas conference at the Monte Carlo Hotel from May 15th-17th. Howard Polier, the Director of Industry Education at AutoTrader.com, will also be speaking at the conference.

AutoTrader.com will be presenting a workshop on “The Road to Revolution: How Car Buying Has Changed and How You Can Benefit From It.” AutoTrader.com teamed up with Polk to conduct the Automotive Buyer Influence Study, a groundbreaking study that measured the most influential sources on new and used car buyers.

The workshop at the Automotive Boot Camp will share the results of this study as well as reveal insights to how long car buyers will do research online before shopping. It will also delve into how Search Engines and Social Networking sites factor into the study.

Howard Polirer, the Director of Industry Education, will be presenting the seminar at the Monte Carlo Hotel in Las Vegas. Howard has more than 15 years of experience as a dynamic automotive sales educator and has spoken to dealer audiences across the nation. He has served as a dealership consultant for over 25 major dealer groups and has over 30 years of experience in the retail automotive business.

Howard has been a featured presenter at the National Automobile Dealers Association (NADA) Conventions, NADA 20 Groups, Exposition and more. He is thrilled to be presenting a workshop for the Automotive Book Camp at the Monte Carlo Hotel in Las Vegas.

After the “The Road to Revolution: How Car Buying Has Changed and How You Can Benefit From It” workshop, attendees will be able to better understand the predominant shopping source leading vehicle buyers to dealers and how buyers allocate their shopping time. Attendees will also learn about the impact of Social Networking and Search on car shoppers.

To register for Boot Camp, please visit http://www.automotivebootcamp.com/ or contact Carrie Hemphill. Discounted group rates are available for groups of 3 or more!

About AutoTrader.com
AutoTrader.com is the only website with more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners. Their website provides the largest selection of vehicles and attracts more than 14 million qualified buyers each month. AutoTrader.com’s mission is to be the ultimate online solution for buying and selling new, certified, and used cars. Designed to give shoppers more control of the buying process, AutoTrader.com makes it easier than ever for shoppers to find their right vehicle.

About First Class Educators
First Class Educators (FCE) is a new company created by PCG Digital Marketing, a full service automotive digital marketing agency. FCE offers high impact digital marketing education, private or partnered events and a variety of consulting opportunities for all industries throughout the US and Canada.

Featured national events include the Digital Marketing Strategies Conference, Automotive Boot Camp and PCG Pit Stop.

FCE also offers the Automotive Internet Program, an intense online training program that provides certificates in Digital Marketing and Social Media for dealership employees across the US and Canada as well as private partnered events with top vendors and industry leaders.

http://www.firstclasseducators.com

Press Contact:
Media Contact:
Carrie Hemphill
Managing Director
First Class Educators
732.734.6993
carrie@firstclasseducators.com
http://www.firstclasseducators.com/