TechNavio Announces the Publication of its Report: Global Customer Relationship Management Software

March 15, 2012 - PRLog -- The report aids decision makers’ understanding of the present and the future landscape of the market.

Commenting on the report, an analyst from TechNavio’s Enterprise Computing team said, “CRM software supports accelerates the growth of a company and helps in generating contacts. Hence, it is particularly useful for small-sized businesses. CRM software for small and medium-sized businesses is an effective means of increasing revenue, improving customer service and satisfaction, and reducing the cost of acquiring customers. With these significant benefits, an increasing number of SMBs are adopting CRM software.”

According to the report, although some large, traditional CRM vendors have been slow to provide a SaaS option, most of them are moving in the direction of becoming specialized SaaS CRM vendors. Adoption of SaaS is a stronger trend than cloud-based applications, although one will certainly lead to the other. There has then been a visible shift toward SaaS-based implementation, with some vendors offering more features especially hosted solutions.

The report also discusses key challenges in this market including fragmented implementations of CRM systems.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.

TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit http://technavio.com/content/global-customer-relationship...

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Media Contact:
Ludmila Berkesova
Program Manager
Technavio
8 Wimpole Street
W1G 9SP London UK
Tel: 0044 207 637 2456
Fax: 0044 845 280 2825
ludmila@technavio.com
http://www.technavio.com

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