Peter Publishing Launches Web Hosting Services Targeting Small Businesses with Limited Funds

March 26, 2012 - PRLog -- Peter Publishing is a small publisher catering for the needs of small businesses.  Many small businesses rely on inexpensive means of advertising and promotion to build awareness of their products. For example many small businesses use flyers and classified advertisements to promote their products. Peter Publishing provides web hosting services and functional websites for small businesses to build awareness of their brand, product and services through the internet.

“As a small business, we saw a niche market for small business needing exposure of their products on the internet” says Dr. Peter Achutha “Many of them are too busy with their business operations or do not have the expertise to set up an internet presence. Worst still they are unable to cope with internet related problems such as hacked sites and slowing hosts. Furthermore as more and more of the younger generation turn to the internet and not the newspapers to search for information, products and services, it becomes imperative to have an innovative internet presence. ”  

Peter Publishing was set up by Dr. Peter Achutha after many years in corporate environment, later freelancing and now operating a small business. “It is really tough to operate a small business as you have limited access to funds, marketing channels, and many small businesses run on tight budgets” says Dr. Peter Achutha. “Presence and persistence is the key to success and an internet based web solution provides a lower cost, round the clock presence.”

Firstly, the purpose of a website for a small business is to display your products and services just like a shop or supermarket so that prospective customers know what you have to offer.  Secondly, it will show how to contact you and thirdly where your premises is physically located. This is necessary if the bulk of your business is walk-in business or based upon face to face meetings.

The first step for a small business to have a successful internet presence is in choosing a good and reliable hosting services provider. Peter Publishing searched through the vast amount of information on hosting services and reviews and complaints available on the internet and examined many hosting services. They then screened them and shortlisted 3 hosting providers for speed and quick response to technical support. And from there they selected LiquidNet Ltd., UK and became a reseller for LiquidNet Ltd., UK.

LiquidNet Ltd., UK, is a premier web hosting service provider. They have data centers in USA, UK, Sweden and Australia. With a worldwide presence your web pages appear very quickly to visitors of your websites.  LiquidNet Ltd., UK, provides 24/7 technical support directly to the website administrators. “We have noticed that their response times are anything between 3 minutes and 22 minutes whatever the time of day or night in Malaysia” says Dr. Peter Achutha. Furthermore, Peter Publishing through their principal LiquidNet Ltd., UK, have many web hosting plans to suite individual needs. Some are very low cost and as competitive as any other hosting services in the market, if not better. Some are geared towards e-commerce and blogging and others are directed to those who need special hardware such as dedicated servers. When you host with Peter Publishing you can upgrade your hosting plans or you can upgrade specific optional facilities like memory, bandwidth, dedicated IP addresses, number of domains and sub domains, etc as you grow your business. Please visit http://www.peterpublishing.com for more details.

The second step for small business is to attract visitors to their web sites. That means several criteria have to be met. Firstly, the websites have to be search engine optimised (SEO) , that is it appears listed as close to as possible to the top of the first page in search engine listing such as Google, Yahoo, Bing and other listings. Secondly, there has to be sufficient backlinks on other websites pointing back to your site so that visitor traffic from other sites comes to yours. There are many ways to achieve this and one of them is through Pay Per Click advertising. Another is by writing good informative articles that other websites can refer to.
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The third step is to make the website attractive and relevant to the visitor. A visitor that feels uncomfortable with your website will leave quickly. You need to ensure that visitors find the website relevant and rewarding.  Rewarding can mean many things, they get a free download, they get a discount coupon which has the benefit of bring them back later or just the simple pleasure of viewing a beautiful site and best yet, finding what they were looking for in the first place.

Peter Publishing has sufficient expertise in web hosting, please visit http://bachutha.com/website-hosting-services-by-peter-pub... for more details, search engine optimization (SEO), WordPress optimization, please visit http://bachutha.com/how-to-speed-up-wordpress-my-experien... for more details, and e-commerce hosting as they use their own in house expertise to develop their sites.

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Peter Publishing is a publishing company with expertise in small run printing. They research many topics from baking bread to gold price movement for publication on their websites. They are involved in web hosting and web site development.