Kinesis Survey Technologies Whitepaper Examines Key Issues in Migrating Large Market Research Panels

April 3, 2012 - PRLog -- AUSTIN, TX (Apr 3, 2012) - Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, has published a new whitepaper entitled Issues and Considerations for Migrating Large Panels.

This whitepaper identifies key panel migration issues and offers various recommendations about how to successfully move a market research panel from one software platform to another.  It details crucial considerations such as deciding what current and next-generation panel functionality is needed, how to determine what panel data to keep and what to purge, planning for data mapping and export processes, and, most importantly, how to ensure as little disruption as possible for panelists.

“During 2011 alone, Kinesis successfully migrated more than 3 million panelists from other panel management solutions to Kinesis Panel™,” said Kinesis President Leslie Townsend. “These panel migrations, as well as many others that Kinesis completed in years past, have resulted in significant experience and lessons learned. We are happy to share this valuable information with other companies that are considering a change for their panel management platform, in order to alleviate potential problems and help ensure a smooth transition.”

The whitepaper offers many forward-thinking suggestions that not only aid in the panel migration process, but also to help avoid the necessity of future panel migrations as market research technologies and processes evolve. It is applicable for panels of all sizes, with an emphasis on large panels that have more than 250,000 members. The Issues and Considerations for Migrating Large Panels whitepaper is available for free download on the Kinesis website at: www.kinesissurvey.com/resources/whitepapers.


About Kinesis Survey Technologies
Kinesis Survey Technologies, LLC provides a multimode survey and panel management product suite to advance innovation in both mobile and web-based market research. Delivering intuitive, state-of-the-art applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX USA, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide. For more information, contact sales@kinesissurvey.com or visit www.kinesissurvey.com.

# # #

Kinesis Survey Technologies, LLC provides a comprehensive survey and panel management product suite to advance innovation in both wireless and web-based market research.