Amazon partners with Jade Magnet and Kuliza to create push for SMEs

April 24, 2012 - PRLog -- Small and medium enterprises (SMEs) in India often struggle to get the best solutions at reasonable prices when they look to launch the online faces of their businesses. It has been proven beyond doubt that being present online is an imperative that no business – traditional or modern – can afford to ignore. But cost and unclear Return on Investment (ROI) still affects the decision to go online, especially when it comes to small businesses which do not have a lot of spare cash.
With this background and realizing the size of the opportunity – India has more than 30 lakh SMEs – Kuliza and Jade Magnet have joined hands to create the Lean SME Online program that aims to enable small and mid-sized businesses get online with professional and unique websites that can add value to the brand. This unique offering, which involves building a custom website and hosting it for a year, is now available for a fixed price of just Rs 15,000.
While Jade Magnet is India’s leading crowdsourcing platform for creative and marketing support solutions, Kuliza is a specialist in creating and managing flexible web-hosting infrastructure using Amazon Web Services (AWS) cloud platform.
The SME space has seen a lot of action with large companies, offering ‘Do-It-Yourself” (DIY) website hosting for free. However, DIY requires a lot of effort and standard web templates do not always work well for SMEs that care about their brand.
“Our goal is to bring quality hosting and cloud services to Indian SMEs,” said Anand, CEO and Co-founder of Kuliza.  “Kuliza’s offerings, which are built with and run on Amazon Web Services cloud, ensure that businesses no longer have to choose between ease of use, personalized services, enterprise grade security and affordability.”
The Co-founder and CEO of Jade Magnet, Sitashwa Srivastava comments, “Today, mere online presence does not really help businesses. Businesses need to be differentiated and must be showcased as a brand that their customers and partners look up to. By using crowdsourcing, Jade Magnet has been helping SMEs build such credible brands for the last 2 years. Kuliza is a fantastic partner because they bring knowledge and experience of serving large brands as well as small and medium companies.”
To know more about Lean SME Program check http://www.leancloud.in/