How do people remember you and your business amidst the sea of other businesses like you?

May 1, 2012 - PRLog -- How do people remember you and your business amidst the sea of other businesses like you? When you are at a networking meeting, or an event, how do you stand out in the crowd so that people remember you? Do you have a hook in your advertising or messages that leaves people wanting to know more?
I have been preparing the content for my Networking Hero’s Program and whether or not people remember us can have a direct impact on our business especially when we are networking with many other business owners that are all clamoring for attention. Remember that the hook is the last few words that you end your presentation with.
Wednesday, I had the opportunity to attend 3 networking events back to back. One of the events that I attended had over 100 people in attendance. Everyone had the opportunity to stand up and do about a 15-30 second introduction of their business. The idea was to throw a hook out there so that people would remember you.
It got me thinking…what’s my hook? When I only have 15-30 seconds, how do I get people to remember my business or at least attempt to remember my business? I didn’t have a good answer. Purpose to Passion to Profits is my business promise, but is it a hook? After more than 8 years of attending networking events and training events, I’ve heard some creative and not so creative hooks and I’ll share some of the best on my Networking Hero’s program.
In the meantime, how can you create a hook for your business?
Do you have a unique first or last name that you could do a play on words as a hook?
Do you have a unique business name that you could do a play on words?
Can you rhyme a fun phrase to your name or your business name?
Is there a catchy phrase that you could create that represents what your business does?
Is there a theme that plays out in your business?
What about a play on a movie?
I was watching the movie “I Love You Man” last week and there were some creative advertising and hook ideas for the movie’s main character, Peter Klaven who was a real estate agent, desperately in need of some creative marketing.
Over the course of the next few weeks, see what jumps out at you. As you pay attention to advertisements, attend networking meetings and listen to others talk about their business, see what stands out. Then set the intention for the perfect phrase to come to you, the perfect hook to hook your business in the minds of others.
Have fun with it. Be silly if you want, be serious; just hook em’!