Insurance Leads In the U.S. Comprise Mostly Of Women

May 11, 2012 - PRLog -- Ehab Attia from Insurance Leads Reviews confirms that women make 68% of the total insurance leads identified in the United States.

Unassumingly instrumental to the insurance industry, women are noted to be the primary demographic acquiring health and life insurance in the country, with a marginal patronization of auto insurance. Married women, in particular, were found to be more accepting of insurance plan prospects than men. To add, they were also recognized to be quite influential in getting other people to buy insurance policies. There have been several studies confirming that women are key players in life insurance purchases as well as lead generation. However, standard selling practices have always pegged men to be the primary decision-makers of the family.

The fact that 95% of women make financial-decisions in their household now raises questions on whether conventional marketing practices have to be tweaked in favor to their gender. Should insurance companies and insurance leads generators focus more on questioning, observing and convincing women in order to drive sales? The answer, according to Attia, “depends on what results they want to realize”. Women tend to shop around first before they make a final decision. They are not afraid to contact different agents, critique and negotiate polices as well as second-guess their intentions, which could translate to losses if marketing efforts are only directed towards them. Men, on the other hand, don’t beat around the bush. Once they find something agreeable, they will immediately invest, whether it is a life, health, auto or fire insurance. And given the fact that men tend to get into accidents and health problems more than women, there is a sense of relevance agents can make use of when dealing with them.  

Of course, Attia emphasizes that it would not hurt to explore both demographics extensively. And in order to lessen the capital outlay in generating insurance leads, agents can turn to the internet to observe people’s opinion, reaction and fascination with insurance policies. In connection, it is important to address women’s insecurities when it comes to making financial decisions and give them the information they need through insurance blogs and features. Insurance Leads Reviews is one of the primary lead generator companies in the country that has access to such resources, which guarantees the contacts they generate are more than ready to make a purchase.  

If you want to acquire their services, visit their website at http://insuranceleadsreviews.net/.