AMA Fairfield County Chapter Presents 'From Stretched to Strengthened: IBM's Global CMO Study'

May 15, 2012 - PRLog -- Stamford, CT — The UConn School of Business and The Fairfield County Chapter of The American Marketing Association (AMA) are co-sponsoring a special breakfast meeting on “From Stretched to Strengthened: IBM's Global CMO Study.”  A panel discussion and networking reception, this event will be held at the UConn Stamford campus, 1 University Place, Stamford, CT, on Thursday, June 7, from 8:15 am – 10:45 am.

Today’s marketers are coping with customers that can shop around the globe and find out more than ever before about organizations before or after they buy. They can share their views with millions of fellow customers with the click of a button.  Expectations are soaring -- customers can make or break brands overnight.

So how are chief marketing officers (CMOs) faring amid such turbulence?  IBM conducted face-to-face interviews with more than 1,700 CMOs, spanning 19 industries and 64 countries and will share the results.

Join us for an exclusive look inside the findings of the IBM Global CMO Study, understand the new challenges that face marketers and learn the key strategies for driving value, results and customer centricity in your marketing efforts.
   
Panelists include:
•   Robert Malcolm, Wharton faculty and former CMO, Diageo
•   Richard Rapp, President & Founder, Altamira
•   David Reyes-Guerra, CMO, The Conference Board
•   Kevin Scully, Director, Brand System, IBM

The panel will be moderated by Richard Perrone, Program Director, New Routes Marketing, IBM, and AMA Board member.

Agenda:
•   8:15 am - 9:00 am - Breakfast & Networking
•   9:00 am - 9:45 am - Kevin Scully, IBM, Review of CMO Study Findings
•   9:45 am - 10:45 am - Interactive Panel Discussion

WHEN:    Thursday, June 7, 2012, 8:15 am – 10:45 am
WHERE:    UConn Stamford Campus, 1 University Place, Stamford, CT
COST:    $20 AMA Members or Alumni Association Members
      $30 Non-Members
      $10 students with I.D.  
      Cash or checks only; no credit cards are accepted.  
      Seats are limited so early registration is highly recommended.  
REGISTER:   Please register here:
https://secure.www.alumniconnections.com/olc/pub/UCNB/eve...   

About the AMA Fairfield County
The American Marketing Association attracts executives from Fairfield, Westchester and New Haven counties.  It is dedicated to keeping marketing professionals up-to-date on the latest business trends and serves as a networking forum for the exchange of ideas and knowledge with peers.  Chapter members include professionals from advertising, promotion, public relations, marketing research, marketing communications, product management, strategic marketing and consulting.  Chapter members, non-members, business associates and friends are invited to attend the regular monthly program meetings, which are held September through June.  http://www.amafairfieldcounty.org