Helping Latinas develop successful businesses - Seasoned pros address issues facing entrepreneurs

May 22, 2012 - PRLog -- Columbus, Ohio — Nationwide Insurance will host one the most successful business development programs for Latina business owners in the nation, the LATINA Style Business Series, on May 24 in Atlanta. More than 200 entrepreneurs are expected to attend.

As the title sponsor of this series of business programs, Nationwide welcomes this opportunity to join LATINA Style Inc., the premier company addressing the needs of the Latina professional and business owner, for the 2012 LATINA Style Business Series Tour. The series will be conducted throughout the country during 2012.

The LATINA Style Business Series is a one day education and business development program concentrating on solving some of the most critical business challenges faced by the Latina entrepreneur as she starts up her business or plans for expansion.

Some of these problems are generic to all entrepreneurs but some are unique to working women. The Series addresses these challenges from a Latina perspective and experience.

“We are excited to host part of this yearlong series in Atlanta and deepen our relationship with the Latina community,” said Ramon Jones, Nationwide’s regional vice president. “Nationwide is eager to see the Latina community succeed and to be a part of finding solutions to the challenges they face. The LATINA Style Business Series is to be commended for gathering so many excellent resources.”

“The statistics illustrate how important Latina business owners are to the economy,” said Robert E. Bard, president & CEO of LATINA Style, Inc. “They are the fastest growing segment of small business owners in the U.S., with a phenomenal growth rate of 114 percent in the last five years, according to statistics from the U.S. Department of Labor, Facts on Working Women.”

“More than 28,000 Latinas have participated in this program since it began 14 years ago,” Bard said. “We consider this series to be a vital component in helping these entrepreneurs succeed and become vibrant contributors to communities across the United States.”

LATINA Style CEO, Robert E. Bard and LISTA’s New York President, Robert Abreu will be chairing the event. The conference will be held from 7:30 a.m. to 4:30 p.m. on May 24th at the Georgia Tech Research Institute. Registration is available on site. Online registration is still available at http://bs.latinastyle.com/dallas.php


This is the 14th year for the LATINA Style Business Series that was created by Anna Maria Arias, founder of LATINA Style Magazine. Her mission continues today through the Anna Maria Arias Foundation that works to ensure the growth, reach, and impact of Latina entrepreneurs nationwide via programs, services, and resources that will help establish and build successful businesses throughout the nation. In addition to Nationwide, this national program is supported by Verizon, charter sponsor; hospitality sponsor: Hyatt Hotels & Resorts; Sponsors included: General Motors; Comerica Bank; Wyndham Worldwide; PepsiCo Inc.; McDonalds; Pinnacle Technical Resources; Kraft Foods Inc., Wells Fargo Bank, and Hilton Hotels. National Media partners include: Telemundo Dallas, Univision Radio, El Hispano News and El Extra Newspaper.


About Nationwide                  
Nationwide Mutual Insurance Company, based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by both A.M. Best and Standard & Poor’s. The company provides customers a full range of insurance and financial services, including auto insurance, motorcycle, boat, homeowners, pet, life insurance, farm, commercial insurance, annuities, mortgages, mutual funds, pensions, long-term savings plans and specialty health services. For more information, visit http://www.nationwide.com.

Nationwide, the Nationwide frame mark, and On Your Side are service marks of Nationwide Mutual Insurance Company.

About LATINA Style Inc.
LATINA Style Inc., headquartered in Falls Church, Va., and with offices in Dallas, TX, is the publisher of LATINA Style Magazine, a lifestyle magazine for the professional Hispanic woman. The magazine has been published for 18 years and has a national circulation of 150,000 and a readership of nearly 600,000. The magazine is host of the LATINA Style Business Series, the LATINA Style 50 Report and the National LATINA Symposium.