Rachael Ray Book of Burger Launch at Princeton Barnes & Noble Features Burger Truck and Free Burgers

June 1, 2012 - PRLog -- Princeton, NJ – “Flip Out” for Burgers and meet bestselling author and Food Network TV personality Rachael Ray, as she signs her latest cookbook, THE BOOK OF BURGER on Wednesday, June 6 at 6:00 pm at the Barnes & Noble, 3535 US Route 1 South in the MarketFair Mall, Princeton, NJ.  The Book of Burger Food Truck will make its first stop at the Princeton, NJ store. The first 500 people to purchase a book will receive a special slider straight from THE BOOK OF BURGER.  Wristband distribution on a first-come, first served basis begins no earlier than 4pm on June 6 with line formation following, while supplies last.  The purchase and receipt for at least one copy of THE BOOK OF BURGER in either a Barnes & Noble store or at www.bn.com required to be on the signing line.

“We’re thrilled to be hosting Rachael Ray’s launch event for THE BOOK OF BURGER and the first stop for The Book of Burger Food Truck at the Princeton Barnes & Noble. Her latest cookbook is perfect for everyone who loves burgers and will make a great Father's Day gift,” Community Relations Manager Debra Lampert-Rudman said. “The BOOK OF BURGER is an Atria Smart Book so it will continually offer readers new bonus content.  Microsoft tags inside the book allow readers with smartphones to scan the code and directly jump to exclusive videos of Rachael. We’re also encouraging people to tweet #bookofburger if they see the truck. It’s really exciting.”

The BOOK OF BURGER begins with the “RR Burger Blend”, Rachael Ray’s custom blend of meat for beef burgers in an exclusive guide to cooking the perfect burger and selecting the right bread and cheese.  

Some of Rachael Ray’s favorite recipes include Drunken Burgers with Stilton, Rach’s Big Spicy Mac, French Onion Burgers, California Turkey Club Burgers, Portobello Burgers with Spinach Pesto, Falafel Burgers, Shrimp Burgers and more.  Sliders, Sandwiches and Hot Dogs, Sloppies, Sides and Sauces are all featured along with detailed tips, photographs and Rachael Ray’s personal cooking stories.  

Customers must purchase a copy of THE BOOK OF BURGER to receive a burger and wristband the day of the event, while supplies last. A wristband, book, and receipt are required to be on the signing line.  Full details are available at either Princeton Barnes & Noble Customer Service or by emailing crm2646@bn.com.
         
For more information on this event, or for a schedule of upcoming events email: crm2646@bn.com.  

ABOUT THE AUTHOR:
RACHAEL RAY boasts a wildly successful career as a syndicated television star, an iconic Food Network television personality, bestselling cookbook author, Founder and Editorial Director of her own lifestyle magazine and Founder of the Yum-o! organization.  Rachael Ray has sold over 10 million copies of her 20 published books.  Rachael Ray has nine #1 New York Times bestsellers.  Photos of Rachael Ray and the book’s cover available.