Pollo Campero Supporting Nueva Vida and the Hispanic for a Second Year

June 4, 2012 - PRLog -- The main goal of the campaign is to promote the importance of regular medical check-ups for Latina women, a group with one of the highest risks of cancer mortality, and to increase the community's awareness of Nueva Vida's mission to ensure timely access to life-saving treatments for all Latinas. To support this campaign, Pollo Campero is hosting a Nueva Vida Day every Monday in the month of June from 3 pm until closing, and is donating 10% of those sales to Nueva Vida.

Last year, this successful campaign brought the organization $5,700, which helped more Latinas receive preventive services and mental health support. Each year, Nueva Vida serves more than 700 new clients and with Pollo Campero's and the community's support it hope to serve many more in 2012.

"Pollo Campero is excited to be able to help out Nueva Vida for a second year in a row. After last year's successful campaign we knew that the Hispanic community would come together again to support the fight against cancer within its community", stated Jose R. Barahona, owner of Pollo Campero in the Washington, D.C. area, and known supporter of the Hispanic community.

Nueva Vida's Executive Director, Larisa Caicedo, added, "One of our main goals is to create awareness campaigns that will empower Latina women to make informed decisions and create a positive impact in their lives. We want to ensure that any Latina in the DC Metropolitan Area who is going through a cancer diagnosis knows in advance that we exist and that we can offer a familiar hand to help them through their journey." She added that "to achieve this goal, alliances with renowned established business such as Pollo Campero, who understand and care about the needs of the Hispanic community, are critical to help the organization spread the word about its mission. We are proud and honored to count on Pollo Campero's support for a second year. We hope to keep building a stronger relationship with this honorable company and we thank them on behalf of the entire organization and our clients for their continuous support."
About Nueva Vida

Nueva Vida is a survivor-driven cancer care organization, nonprofit, 501(c)3, that provides a variety of culturally sensitive cancer support services for Latina women in the Washington, DC metropolitan areas, Baltimore, and Richmond.

It's Nueva Vida's mission to inform, support, and empower Latina women whose lives are affected by cancer, and to advocate for and facilitate the timely access to state of the art cancer care, including screening, diagnosis, treatment, and care for all Hispanic women.

Every year, Nueva Vida services over 3, 500 Latina women and their families and is a resource to countless more as our healthcare partners understand the need for our services in order to provide comprehensive care for Hispanic women.

About American Pollo
American Pollo is the developer, operator and the first franchise of Pollo Campero on the east coast in the United States. American Pollo opened its first restaurant onOctober3, 2003 in Baileys Crossroads, VA PolloCampero's success at this location was evident during the first 35 days of its openings when it broke sales records of its industry. It has since opened 6 other restaurants in the Washington, DC metropolitan area in Herndon, VA; Columbia Heights, Washington D.C.; Wheaton, Maryland; Langley Park, Marlyand; Gaithersburg, Maryland; and Laurel, MD.

About Pollo Campero
Pollo Campero opened its first store in Guatemala in 1971. Now Pollo Campero is the world's largest Latin Chicken chainrestaurant that has won the title "Latin Chicken Loved Around the World". Some Pollo Campero offerings include the following menu items: traditional pressure cooked chicken and citrus marinated grilled chicken; Latin infused side items like yucca, black beans and rice and plantains; tropical fruit drinks from Central America;Latin themed desserts such as flan and tresleches.

Pollo Campero now serves over 85 million customers each year at more than 320 restaurants in 12 countries around the globe.

For more information about American Pollo and Pollo Campero, please visit our website: www.campero.com