Professional Social Media Speaker Krista Neher to Present at North By Northeast Toronto Conference

June 11, 2012 - PRLog -- CINCINNATI, OH, June 11,  2012 -- Krista Neher (www.kristaneher.com), international speaker and CEO of Boot Camp Digital (www.bootcampdigital.com), will be speaking at North by Northeast, more commonly known as NXNE, on June 13, 2012 in Toronto Canada. NXNE is a five-day music, film, and interactive festival and conference that occurs every June in Toronto.

Neher will be speaking on social media analytics in a session titled “Influence? vs Influence!: What Influence Really Means and How to Find it.” She will be joined by speakers Saul Colt and Christina Hug.

After the popularity of a similar presentation she gave in 2011 at South by Southwest (SXSW), NXNE is the perfect venue for a newer and more advanced discussion of this popular topic. The presentation will explore the effects and influences of social media analytics from companies such as Klout, and whether or not a high Klout score is actually significant in the world of social media.

In this session Neher will discuss what to focus on when it comes to defining and engaging with influencers. “Just because an individual has a lot of followers, doesn’t mean that they are the right person to engage with your organization,” says Neher. “Take number of fans: I can’t tell you how many businesses measure the success of their Facebook efforts by the number of fans that they have. The problem is that this has nothing to do with the ultimate success of their social media marketing efforts.”

As a consistently top-rated speaker, author, and pioneer of the social media industry, Neher has trained thousands of people on how to gain influence and find success in the online world. During this presentation she will discuss the key to measuring your online influence, and how to increase the success of your business or brand with a few simple but powerful actions.

Neher’s presentation will occur at 12:00 pm on June 13. Tickets to NXNE can be purchased at http://nxne.com/tickets/.

About Boot Camp Digital
Boot Camp Digital (http://bootcampdigital.com/) is a top-rated provider of social media, Internet marketing and digital training to companies of all sizes. Boot Camp Digital has worked with the biggest and best companies including Procter & Gamble, Fifth Third Bank, The United States Senate, Macy's, GE and many others. Krista Neher (www.kristaneher.com) is the CEO of Boot Camp Digital and is an internationally recognized speaker, a social media expert and bestselling author of The Social Media Field Guide.