Seeing Men in Kilts Excites The Franchise King®

June 20, 2012 - PRLog -- Cleveland, Ohio - It takes a lot to get franchise expert Joel Libava's (The Franchise King®) juices flowing. He's kind of a skeptical guy when it comes to new franchise business opportunities; most of them put him to sleep. But, one franchisor out of Vancouver, Canada has transformed Joel into a believer. Check out which franchise he's getting turned on by.

Two years ago if you would have asked Joel Libava his opinion on all the new franchise concepts that were being introduced, you would have been met with Joel's typical response. "And?" In other words, Joel's been kind of bored. There just aren't that many franchises that excited him then, and really don't know. And, it's not that some of the newer franchise concepts he's finding out about by the PR community are lousy. It's just that they aren't very different. And Joel knows that in a world that throws thousands of marketing messages out daily, you need to differentiate or...well...you know.

Then it happened; a young franchisor appeared on the scene that totally changed his mind...and his attitude, quite frankly, about the state of franchising.

Actually, it wasn't actually the franchisor or the concept that did it for The Franchise King®; it was what the franchisees of this service franchise were wearing that turned Joel on. It was their kilts. Nicholas Brand and the team over at Men in Kilts, decided that the normally boring-but profitable window cleaning business needed a shot in the arm. (Or in this case, a shot in a hairy leg!)So, they changed the delivery method. Franchisees and their team members show up to their residential and commercial window cleaning jobs donned in kilts. They're a site to behold, and this one thing...this one change...has transformed the entire window cleaning business into one that is all of a sudden being taken very seriously.

As a matter of fact, MSNBC just filmed an episode of Your Business with JJ Ramberg featuring the Men in Kilts franchise. Read this article (the link is below) to learn how one little change can get your business noticed. http://thefranchiseking.com/i-really-like-men-in-kilts-fr...

Sometimes, the smallest things in a business are overlooked. When they aren't, big things can happen. Case in point; the founder of Men in Kilts looked at what his window cleaners were wearing-and changed how they dress....in the silliest way possible.

The Franchise King®, Joel Libava, is a franchise industry expert, and the author of Become a Franchise Owner! The Start-Up Guide To Lowering Risk, Making Money, And Owning What You Do. (John Wiley & Sons, Publisher) Joel specializes in teaching people how to buy a franchise (http://thefranchiseking.com/are-you-thinking-about-how-to...).

Press Contact:

Joel Libava
Franchise Selection Specialists Inc.
216 831 2610
thefranchiseking@sbcglobal.net
http://thefranchiseking.com