Encinitas Ford 1424 Encinitas Boulevard Encinitas, CA 92024‎

June 21, 2012 - PRLog -- Encinitas Ford

1424 Encinitas Boulevard
Encinitas, CA 92024
(800) 351-2780
encinitasford.com


About Encinitas Ford

You have chosen a dynamic team of people who work together for the benefit of our customers. We are leaders in the automotive industry and look forward to earning your business.

Encinitas Ford has a very rich and interesting history. Two brothers started the dealership the mid 1960s. They chose the Coast Highway as their location and named the dealership after themselves, Petersen Ford. Encinitas at the time was a small agricultural community and when the Petersens moved the dealership out to its present location in 1966, Encinitas Boulevard was only a narrow dirt road.

In the spring of 1968 Wayne Gossett purchased Petersen Ford. He surprisingly renamed the dealership after himself, Wayne Gossett Ford. Wayne Gossett owned and ran the dealership for approximately 8 years and then sold it to Red and Lynnie Richie. The Richies decided to call their dealership by its present name, Encinitas Ford. Mark S. Wheeler bought into the business in 1988 becoming Richies partner and Vice president and General Manager.

The Richies sold the dealership to Mark Wheeler near the end of 1993 with a minority partnership to Glen Friedman. Mark currently acts as the President and General Manager of the dealership and Glen Friedman serves as the Vice President and Used Car Manager.

Mark Wheeler graduated from the University of Arizona in 1978. He lives in Encinitas with his wife of 29 years, Pam Wheeler. Pam and all three of their children have worked at the dealership in different capacities over the years.

Encinitas Ford currently employs approximately 100 forward-looking individuals. Many of our employees have been with the company for over 8 years. We pride ourselves on our award winning customer service and we work together from the top down as a family.

Testimonials From our Clients


Good morning, Mark!

I am besides myself with joy every time I look at my new car (now nicknamed "Silver Queen"). Seeing it yesterday for the first time under the canopy almost took my breath away and this addition to my life has now erased all of the trauma that enveloped me after I had the accident with "Old Red" on May 11th.

The car handles and rides like a dream and I have you and David Duncan to thank for all the efforts you expended in my behalf.  I was so sorry David could not be present when I took delivery of "Silver Queen" because he really went over and beyond the call of duty to find exactly the car I wanted.  We had a long phone conversation about it this morning.  However, I do not want to diminish the role Oscar Morales played yesterday in helping me with the paperwork involved and for going out with me to test drive the car.  He was so very nice to me and went out of his way to make sure I was satisfied.  He also explained quite a few of the "bells and whistles" that came with the car, downloaded the contents of my cell phone into the Sync system, and much more.  And, of course, it was "deja vu all over again" with Lindsay Friedman back at the dealership and handling the leasing paperwork for me.  She's a real treasure!!

It has been drizzling this morning and although I have to go out in a while I am reluctant to do so because I don't want the new car to get wet!!  Silly, isn't it?

I thank you and am so very grateful for taking time out of your busy days to meet with me on more than one occasion and to make sure I was well taken care of, just as you've done in past years.  This time was a little more special and I am pleased with the discounts you provided off the original cost of the car.  Loyalty begets loyalty, I guess!!

My offer to treat you to a lunch still stands and I'd love for you to take advantage of it when you have time.  Thank you again for being such a good guy, and a special one at that!!  Hope to see you again very soon.




    Hi There! My name is Kelsi Woods and i recently bought a car from your dealership! I just have to say my experience was amazing! I first met with Al Poiencot and he made it so easy for me and answered all my questions and believe me i had a lot of them! He was patient and so helpful! This was my first time EVER buying a car so i didn't know what to expect. Al did all the work for me which was nice! He found the car i wanted and stayed in my price range. I got the car the next day and it spent a total of 2 hrs at the dealership! This was great since i had my 2 year old with me! Everyone was so gracious and patient so i am very thankful for everyone that helped...especially Al! Thank you so much Al and everyone at encinitas ford! I love my car!

Thank you-
Kelsi Woods and Clinton Woods



Don/Duke,

This was our first visit for our new Edge purchased at Encinitas Ford. Actually, this is our third vehicle overall purchased from your dealership.

As is typically the case, upon a first visit of a new car, there are a few things to correct or get guidance on. We had a very short list of items that needed attention. I wanted to report that Duke, Al Poincot, and Mark Wheeler were fantastic at addressing and ensuring our Ford Edge was in tip-top shape. We really appreciate the service, understanding, and family-feel at Encinitas Ford. It is not typical in today's day and age of "mega dealerships" but you have proven time and time again why we come back.

Please forward this to Duke, Al and Mark and express our appreciation.

Many thanks!

Matt & Stacy Modugno