International Hotel & Resort Marketing by The Matchmakers

June 29, 2012 - PRLog -- Marketing for the hospitality industry - worldwide hotels and resorts - is changing dramatically.  The old venues of print, mail, website, and television advertising is giving way to an exciting new era of social media marketing, opening up endless opportunities for marketing companies with imagination and creative talent.

The Matchmakers, an international real estate company located in the San Francisco Bay Area, is a company on the cutting edge of these new developments.

Jim Hilgendorf, owner/broker for The Matchmakers, is also a world class videographer and producer of The Tribute Series, a highly acclaimed series of travel films, several of which have appeared on PBS and international television.  He has also produced documentaries and corporate promotional videos.  

Of his videos, produced by Jim and his brother John, the Seattle Times has written:

"The Hilgendorf brothers are unique in the world of travel videos... No one is better at revealing the heart of a place than brothers Jim and John Hilgendorf."

The Tribute Series website is at http://www.tributeseries.com.

Video is crucial to the new emerging world of hotel and resort marketing.  Pictures are worth a thousand words, but video is worth a thousand pictures.  Prospects respond to video more than anything else on a website; yet many hotels and resorts are still not employing this powerful tool to attract customers.  

Video production needs to be interwoven with dynamic and creative social media marketing, and for this Jim has created alliances with some of the best people in social media marketing to help craft creative approaches appropriate for each individual client hotel or resort.  

Wherever your hotel or resort is located in the world, we can set up a face-to-face video teleconference to talk about your special needs.

The Matchmakers website is at http://www.thematchmakers.org.