Int'l. Recording Artist & Soul Singer HESTON Chooses APM PUBLIC RELATIONS For PR Representation

July 3, 2012 - PRLog -- ATLANTA, GA –  APM Public Relations, an Atlanta-based full service public relations and communications firm, is proud to announce the signing of international Soul singer and recording artist, HESTON, to a public relations agreement.  HESTON has brought in APM Public Relations to assist with worldwide representation and to launch a publicity and media relations campaign to maximize his brand value to the fullest potential.  HESTON, an extremely talented Soul singer will join her growing roster of artists.  APM Public Relations has teamed up with Heston’s marketing and management team, Omerge Alliances out of New York.

HESTON, a full-time musician, composer, songwriter and producer possesses one of those rare, “instant classic” voices laced with confident sensuality, informed by the best side of mellow 70’s soul. Nostalgic, yet very much his own style, HESTON’s music is beautiful, lyrically refreshing, vocally and melodically unique, timeless, rich and soulful.  His 2008 independent debut album, Storyteller, was critically acclaimed internationally and possessed an exceptionally well-composed body of original songs written and produced by HESTON.  “Creating timeless music has always been my ultimate goal,” says Heston with a poised, yet humble demeanor. “I want to leave the world with music that can be played for a lifetime.”

Born on the Island of Dominica (British West Indies), singer/songwriter HESTON grew up with music all around him. Being surrounded by reggae, pop, classical, soul, R&B, rock music was commonplace. So, it is no surprise that radio, along with a collection of his father’s records, would open the key to his soul and love for all types of music –From Barbara Streisand to Aretha Franklin, The Bee Gees, Marvin Gaye, Elton John, Beres Hammond, Stevie Wonder and Michael Jackson (to name a few) — as evident in his music.

HESTON recently released his sophomore album, Warm Human, Cold World (World Soul Music/Dome Records) and the album is climbing the charts and receiving international radio promotion. The Atlanta-based artist is unabashedly romantic, allowing listeners to enter his most intimate spaces and thoughts. Here, the shy, singing boy who once fearfully trembled behind his church’s podium is now revealed as a sure-footed, hot-blooded man clear about what he wants and how he plans to get it—be it his internationally respected music career or securing a passionate, solitary love.  

His music is accompanied by a full band with foundational rhythms that stem back to his island roots, comprised of percussions, horns, acoustic and electric guitars, leaving audiences mesmerized. He has performed to great delight to audiences of up to 40,000 people at international venues including Apollo Theatre, The Blue Note (NYC), Sambuca’s Jazz Cafe, BAM, Highline Ballroom, Hard Rock Cafe, SOBs, Blues Alley, among others.

Heston, recently released his video, “My Kinda Lady”, http://youtu.be/QDYzQC09lpQ and also kicked off a consumer sweepstakes and is engaging women around the globe to win an exclusive, intimate performance and conversation from him as a grand prize, with second and third prizes as autographed CDs and posters. The sweepstakes runs from Wednesday, June 20, 2012-Sunday, July 22, 2012 via Facebook.  He hopes to grow his Facebook fan base and email database, while creating excitement and awareness of the new song.

Stay tuned -- HESTON is coming to a city near you...

For more information, visit HESTON’S website at http://www.hestonmusic.com.  

About Omerge Alliances
Omerge Alliances is a NYC-based music marketing boutique dedicated to creating global demand for talented musicians through strategic marketing & strong execution. Founded by 17-year strategic marketing and partnerships executive, Olivia Scott-Perkins, the boutique specializes in providing industry standard marketing strategy and implementation expertise.


About APM Public Relations
APM Public Relations, an Atlanta-based full service Public Relations and Communications agency, provides entertainment publicity, communications, social media marketing and media relations.  PR Strategist Angela P. Moore has 15 years experience in public relations with services ranging in creating customized public relations campaigns, media kits, publicity strategies, social media marketing and pr counsel.  


For additional information and interview requests contact:
Angela P. Moore
www.apmpublicrelations.com
angiepr42(at)aol (dot)com
770-733-2600