Would You Spend Your Last $10 On Your Mobile Or Food?

July 9, 2012 - PRLog -- According to the Mobile Youth Report, 2012, it was reported that 80% of youths surveyed would rather give their last $10 to top up their phone, than buy food, as being connected to their friends and family is paramount.

boost mobile  have further confirmed this thought with their light hearted new campaign, 'Here for the Taking'.

They are offering regular people the opportunity to take a brand new phone, for free, if they dare. People are willing to take their chances to get the hottest new phone for free, although there is a possibility they could get attacked by a Rottweiler. See attached real video footage http://www.youtube.com/watch?v=KASY16JRuXI&feature=em-share_video_user



The report produced by mobileyouth.org had some incredible findings about the behaviour of young adults in relation to their usage of prepaid mobile phones:

NEW GENERATION OF YOUTHS

It really is incredible that these customers, who the report found are aged between 10-29 and love prepaid phones would risk their limbs to get a free phone.

boost agree completely with the report that mobile phone spend is a high priority for young adults, as it is the way that they keep in touch. They have even had customers tell them that they would prefer to be without their wallet than their mobile phone and this is supported in the report which found youths spend around 15% of their small disposable income, on their mobile.

"We know our young customers don't always have a lot to spend on their mobile, or want to commit for two years on a contract, so being on prepaid makes sense for them. They can budget easily and always know what they are spending. With a prepaid service, these young adults are never surprised at the end of the month by an enormous bill and most importantly it allows them to stay connected with friends and family", said Paul O'Neile, CEO, boost mobile.


THE GROWTH OF THE YOUTH MARKET

The international market for young mobile phone owners is worth $400 billion, annually.   In Australia, the prepaid youth mobile market is estimated to be around $470 million annually.

For every one person born since 1999, two young people have purchased a phone, demonstrating the reliance young adults have on their smart phone now. Youths used to crave face to face contact, but face to face contact now means interaction via facebook, twitter and sharing movies on youtube and other social mediums.

It is estimated that the number of youths using mobiles worldwide will be two billion people by the end of 2012, which is double China's population.

It is predicted that the growth of the mobile youth market will increase by 50% over the next four years.

YOUTH PAIN POINTS

Only 20% of youths surveyed would use their last $10 to buy food, with most people preferring to top up their mobile phone.

People are so desperate not to miss out on the latest facebook updates of their friends snowboarding or finding out their mates have met a celebrity at a music festival via twitter. According to the survey, 60% of youths are even taking their mobile to bed with bed with them!

"This report brought out by Mobile Youth has had some amazing findings. Youth prepaid mobile will continue growing strongly, but young adults need to realise that in the long run it’s far more important to feed themselves, than chat on their mobile!", O'Neile stated.

To interview Paul O'Neile, CEO, boost mobile, on the trends of mobile phone usage for young adults, please contact Joe Hughes from N O W! Communications on joe@nowcommunications.net or 0423 491 808.

-ENDS-