#1 Amazon Best Selling Author Brenda Bernstein

July 23, 2012 - PRLog -- Over thirty 5-star reviews on Amazon.com. Also a top 5 seller in the Job Hunting category. Now in its Third Edition!

In How to Write a KILLER LinkedIn Profile, The Essay Expert, Brenda Bernstein, provides 18 detailed strategies and writing tips that other LinkedIn e-books don’t cover. She’ll show you how to get noticed on LinkedIn and how to keep people reading once they find you. Brenda has worked with top social media experts, business people, recruiters and employers to identify EIGHTEEN of the most common weak points in LinkedIn profile strategy and content.

"Excellent material that is insightful, well-written, and easy to follow. " – Todd Ahmadi, IT & Marketing Project Manager, Orange County, CA

"THE most useful, valuable book per page / per time spent. This book can alter your career trajectory in about an hour’s read. No kidding." – Seth Nowak, Policy Research Analyst, Madison, WI

Visit http://www.amzn.com/dp/B007708HJC to preview How to Write a KILLER LinkedIn Profile…and 18 Mistakes to Avoid on Amazon Kindle.

The 18 Mistakes to Avoid:

Mistake #1   – Ineffective Use of Keywords
Mistake #2   – A Boring, Uninformative Headline WITH NO KEYWORDS
Mistake #3   – No Profile Photo or an Unprofessional or Distracting Photo
Mistake #4   – No Status Bar – or a Status Bar that’s Over a Month Old Mistake #7 – No Recommendations or Very Few Recommendations
Mistake #5   – Websites Labeled Generically, e.g. “Company Website” or “Personal Website”
Mistake #6   – Public Profile URL (Link) with lots of Numbers, Letters and Slashes at the End
Mistake #7   – No Recommendations or Very Few Recommendations
Mistake #8   – Recommendations that Contain Spelling, Grammar and Punctuation Errors – or are Just Plain Boring
Mistake #9   – Fewer than 500 Connections
Mistake #10 – Blank or Ineffective Summary Section
Mistake #11 – Blank Specialties and Skills Sections
Mistake #13 – No Descriptions or Weak Descriptions of Job Duties and Accomplishments
Mistake #12 – LinkedIn Partner Applications and Special Sections Not Utilized
Mistake #14 – Lack of Consistency/Discrepancies in Format and Structure
Mistake #15 – Spelling, Grammar and Punctuation Errors
Mistake #16 – Unattractive Formatting
Mistake #17 – Insufficient or Ineffective Group Membership
Mistake #18 – A Static (Unchanging, Outdated) Profile
…And there are seven bonus tips, but to find out what they are, you have to read the book!

About the Author

Brenda Bernstein, an expert writer and editor, and Certified Advanced Resume Writer, holds an English degree from Yale University and a J.D. from the NYU School of Law. She has been coaching professionals and companies on their writing projects for over fifteen years. To learn more about Brenda, visit here website at: http://www.TheEssayExpert.com