Primera’s New 2013 Bike Range

July 26, 2012 - PRLog -- The retailer is extremely pleased to be able to stock the exciting new ranges, both of which showcase Primera’s stellar reputation amongst big cycling brands.

Specialized’s new model the Hardrock 29r is prepared for any mountain trails or urban jungles that you may encounter. The premium aluminium frame offering riders a lighter and more durable bike and the SR Suntour fork helps to avoid lockouts. This bike has been expertly designed to ensure that every aspect not only improves performance but also the enjoyment of its rider.

Trek’s brand new 2013 range is another treat for Primera customers, providing a level of race performance that has not been available before.

The all new Madone 7 series is a bike for champions. Being carefully crafted by hand, it boasts incredible aero dynamics; helping to make it one of the fastest and the lightest bikes on the market.

Performance does not get any better than the new Trek Domane, which has been given the seal of approval by the World Champion Fabian Cancellara. With characteristics such as OCLV carbon frame, race optimised cable routing and power transfer construction, this bike makes the most of every pedal stroke. Not only that but the Trek Domane provides expert handling and effortless gear shifting on any domain, which is why this bike will not let you down!

Primera is very pleased to be stocking both these ranges and have stated: “At Primera we carefully choose our brands and we would be happy using any of them ourselves, we love to see these great bikes on our shop floor. By stocking both Trek and Specialized’s 2013 range, we feel we contribute to our commitment to always offer our customers the best products available on the market at great value. We know that when you ride these new models you will be very pleased.”

Both brands are very happy with the specialist bike retailer also, with Trek saying: “Primera is the leading UK retailer of our 2013 models due to their dedication to great bikes, and we are continually happy for them to stock our ranges.”

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Primera prides itself in stocking the top bike brands so that the best products are always readily available to their customers. That is why the new 2013 ranges fit perfectly with Primera’s on-going commitment to offering riders a great ride that does not disappoint in terms of performance or fit.

Find out more about this exciting retailer at http://www.primera-sports.com.