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Aug. 14, 2012 - PRLog -- It helps in the creation of potential clients by collecting the online data. And then these clients are contacted for sale/purchase of certain business. All this process is completed online and a good list of potential leads is utilized for various functions such as political affiliation, loyalty with the government programs, the potential readers of a newsletter or the potential buyers of an insurance product.

The term ‘lead’ is the information about a certain person. This information is collected online through various sources. The most important of these sources are search engines and the social networking web sites. Furthermore, social blogs and forums are also used to collect the basic information about a person. This contact information of the person is gathered with his/ her interest in a particular good or service. Thus if a person is interested in a health insurance, his name will be added in the leads list along with his contact information. This package (his / her interest plus the demographic details) is then sold to companies and organizations which are in search of potential clients for sales and other purposes.

There are two types of the leads. First is the ‘sales leads’ which is produced with respect to the information given by the clients themselves. This information may vary from one web site to another. In the sales leads, individuals are placed with their contact information and other specific details. This list is then purchased by the interested companies. For instance, an insurance company for diabetic patients will only be interested in the diabetic customers. The generation companies will sell them the list of all the diabetic clients it has. The other type is the ‘marketing leads’ which is totally different from the sales leads. As opposed to the sales lead which is readily sold to many buyers, market leads are sold exclusively to one. They are produced for a particular buyer and therefore cater to the needs of him/her only.

Leads are sold at a certain pricing model and the most commonly used pricing models are three in number. The first category (CPM Model) is the one in which marketers have to pay according to the number of views of a certain advertisement. For instance, if a page is viewed that contains interest of the marketing agent; he will be charged by the lead generation company. The second type (CPC) is the one in which instead of number of views, an advertiser is being charged on the basis of number of clicks that the clients make on the ad. It is comparatively better than the first type because many a time it happens that a person may open a page but close it without having a single glance on it. It will reduce the efficiency of the advertisers. The click system insures that at least, the page is read.

The third model is the CPL system which is a bit direct form. In this model a potential candidate voluntarily signs up to go for a certain advertisement. This type of pricing model creates list of only interested leads. And CPA or cost per action deals with the leads which actually make the transactions by using credit or debit card.
Online lead generation has been pretty useful for the healthcare insurance business. These companies have found a revolutionary change in getting their potential clients through generation companies. With the help of online generation, healthcare insurance has now been easy and has found an exemplary rise in their sales. It is now easy for them to get the automatic leads. All the fruitless efforts, which earlier were wasted by contacting the wrong clients, are now saved. The healthcare now only contacts those who are the genuine potential clients.  Moreover, the communication between the customers and the potential clients has now been extremely easy and effective. The generation companies not only provide the list of the names but also sometimes arrange appointments and meetings with the clients. These leads are also useful for the non-profit organizations where a list of volunteers is always required. These lists are then used for donations and other useful purposes.

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