“Analysis of Vehicle Platform Strategies of Key Global OEMs” added to ReportBuyer.com

Aug. 16, 2012 - PRLog -- ReportBuyer.com has added a new report http://www.reportbuyer.com/go/FRS02903

This study presents the analysis of vehicle platform strategies of key global original equipment manufacturers (OEMs) in the light vehicle category. It introduces definitions of a vehicle platform and architecture. It presents an overview of existing and proposed vehicle platform introductions by key 12 OEM groups. The study also discusses market forces and its influence on platform strategy for these key OEM groups. A comparative analysis is drawn. A correlation with compound annual growth rate (CAGR) is also established. Current and future dynamics of key global OEMs is discussed in detail along with clear illustration of activities undertaken by various OEMs globally. The study also discusses benefits of adoption of platform strategy.
Platform Strategy and Parts Standardisation Benefits

   Design once right to make many helps design a variety of body shapes on standard platforms.
   Ease of horizontal deployment of ideas attracts regional cross-OEM synergies.
   Low R&D cost/unit part price justification when introducing innovative solutions of technology/materials.
   Additional skilled human resource deployment could be justified with economies of scale in an effort to reduce development lead time through simultaneous engineering.
   Quickly adopt to market dynamics and respond to customers with minimum effort including emerging technologies and updated product features.

Analysis of Vehicle Platform Strategies of Key Global OEMs: 30 Percent Reduction in Vehicle Platforms by 2020, is available at:
http://www.reportbuyer.com/automotive/hybrid_electric_veh...