OpenGate Software Launches AdWords Doctor to Help Advertisers Increase Profitability

Aug. 23, 2012 - PRLog -- OpenGate Software announces the availability of AdWords Doctor, a new analysis and business intelligence tool for Google AdWords.  AdWords Doctor helps advertisers more effectively manage and optimize their AdWords accounts by alerting users to AdWords best practices  and opportunities to increase return on advertising spend.  Built for both in-house search engine marketing teams and advertising agencies with multiple clients, AdWords Doctor allows advertisers to reduce time working on manual data extracts and time consuming analysis to focus on strategic marketing.

As the most widely used online marketing solution, Google AdWords includes many free tools to assist advertisers add keywords, manage bids, and monitor conversions.  Nonetheless, with constant improvements and vast quantities of data to analyze, advertisers and pay-per-click agencies still find it difficult to keep up.  Optimizing AdWords campaign performance is complex and time consuming.  AdWords Doctor automates campaign analysis and audit tasks, surfacing major issues and opportunities through over 40 predefined alerts and recommendations.  
AdWords Doctor includes a comprehensive set of analytics tools that aid advertisers to understand account performance in greater depth than what is offered by Google directly.  

As a desktop application, AdWords Doctor does not require sensitive advertising data to be transmitted outside of an advertiser’s network, and there are no recurring Google API fees to use AdWords Doctor.  AdWords Doctor includes graphical representations of campaign and ad group performance side with more detail and information than what is available in the Google AdWords web interface and AdWords Editor tools.  AdWords Doctor analytics include deep insight and recommendations related to channel targeting and budget allocation that help advertisers ensure the most profitable channels aren't starved by click spend on less qualified prospects.

AdWords Doctor is available for a free 30-day trial at the OpenGate software website. Discounts are available for non-profit organizations and academic institutions.  For more information visit:  http://www.opengatesw.net/adwords/index.html

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