Can 'Williams Weeklies' save the British newspaper industry?

Aug. 25, 2012 - PRLog -- Media company Independent News Limited is developing all of its weekly newspaper brand titles.

"Our portfolio of weeklies have a significant new role to play in the current evolution of British print media," says their group chairman Duncan Williams.

"By combining daily digital updates, with our concise weekly print editions, we can now provide a competitive marketplace for the traditional weekly newspaper format."

Williams has always been a keen supporter of the weekly paper. He believes "quality not quantity is the key" to a successful and lasting synergy between digital and print.

He tells British news investors ; "I believe strongly in the weekly paper format working in tandem with state of the art digital publishing solutions."

While weekly print titles can continue to protect a brand image in a traditional newspaper edition, electronic publishing technology can also ensure that breaking news stories, or sponsored messages, can always be up to the minute and relevant.

Rolling news is constant and vast. Daily print titles can simply never keep up. Weeklies can summarise, comment and focus - particularly so in the regions.

"We are evolving as an industry and we must adapt, expand or simply die out. Web and print can work. But investment in our digital universe is vital for this to happen..."

Duncan Williams is himself a passionate investor in British owned media titles. As a shareholder he has frequently argued that many other local, and maybe even national titles, could benefit from a timely evolution from daily to weekly print editions.

"The print newspaper is certainly not dead,' says Williams. "But for publishers seeking to protect their long established brand assets and build profits against these, weeklies are certainly wisest."

Titles currently being developed for Independent News Limited's weekly paper series include ;

weeklysport.co.uk

newsadvertiser.co.uk

weeklyherald.co.uk

theweeklynews.co.uk

poolepost.co.uk

weeklypaper.co.uk

independentlocals.com

weeklyview.co.uk

Look out for the weekly newspaper series being published digitally and in print by Independent News Limited. Find us at - www.pulmansweekly.co.uk