Qualex announces the publication of Double Down On Your Data: Third Edition

Sept. 9, 2012 - PRLog -- Qualex Consulting Services, Inc. announces the publication of Clive Pearson's Double Down On Your Data Third Edition. After the successful publication of the book's first two editions, Pearson, a twenty-year veteran of the software industry, has written a third edition that offers more detailed explanations of the latest developments in software and hardware solutions for the casino and hospitality industry.

Often referred to as the heartbeat of a casino's operation, marketing effects almost every single function at a modern casino yet it is often taken for granted. Double Down On Your Data explains the latest developments in the fascinating casino industry, including:

-- Creating demand for your casino.
-- The use of predictive analytics to better understand the value of a patron.
-- Streamlining the marketing process.
-- Creating accurate predictive modeling campaigns.
-- Discovering which campaigns work and which don't.  
-- Mobile-lizing your marketing campaigns.
-- Improving table games revenue management.
-- Exploiting the marketing potential inherent in social networking sites.
-- Courting the highly valuable Asian gambler.

To succeed in today’s highly competitive gaming landscape, casino operators must understand their customers like never before. Luckily for them, we have entered a brave new world of gambling and entertainment where customers knowingly – and oftentimes unknowingly – leave clues to their gambling behavior. Player cards allow casinos to get a deeply personal view of their patrons, a view that can reveal not only a patron's gambling habits but also their dining, spa and shopping spend throughout the casino property. Predictive analytics can analyze this data, quantify every dollar a customer spends on property and then predict the customer’s unique value to the casino, while also providing clues that will make marketing campaigns directed to these individuals much more effective than scattershot direct mailing campaigns.

Intensive competition in the gaming industry is making it more and more important for casino operators to not only pinpoint the small percentage of players who make up a large percentage of their profits, but also to create a long and lasting relationship with these players. By learning about a customer’s unique wants, desires and needs, a casino property can market directly to those wants, desires and needs, thereby making their marketing efforts much more effective.

Double Down On Your Data: Third Edition was written to show casino management how to best cull through their in-house patron data to discover who their most profitable patrons are, and also to show them how to market to these individuals to create a long, lasting and highly profitable relationship.

Double Down On Your Data: Third Edition will help casino executives understand all of the current tools available to casino operators; tools that can help them know their patron's better; tools that can help them create better prediction models; tools that can help them market to their players more effectively; and, most importantly, tools that can help them raise their casino's ROI.

Gambling has been with us since ancient times and it will undoubtedly be with us forever; it is just too ingrained within the human psyche to ever go away. Double Down On Your Data: Third Edition concludes with a description of an ideal solution that gives casino managers a clear understanding of their patrons. A solution designed to support hotel and resort operational departments with one clean and complete view of their guests. Working in tandem with a casino’s Property Management System, this solution allows casino management to track each patron’s individual gaming habits, which in turn helps determine who the casino’s most valuable players are. Casino marketing departments find this information instrumental when deciding who they should market to and what promotions are the most likely to find success.

The book is available for purchase at the publishers website -- http://www.tatepublishing.com/bookstore/book.php?w=978-1-.... It can also be found in local books as well as at website such as Amazon.com and Barnesanoble.com.

Clive Pearson was born in Pakistan, grew up in Singapore, and was educated in England and the United States. Pearson earned his Bachelor of Science degree from Clemson University. In 1983, he started his first technology company Creative Programming, Inc., to develop inventory control systems. In the early 1990s, Clive developed software for the top-secret nuclear class submarine the USS Seawolf.

In 1995, Pearson founded Qualex Consulting Services. In the last ten years, he has been consulting in business intelligence, data modeling and integration for strategic gaming and hospitality organizations. An often-requested speaker on casino marketing topics, Pearson’s leadership has been instrumental in the implementation of business solutions for Paragon Casino, Valley View Casino, Pearl River Resorts, Foxwoods Casino, Hard Rock Las Vegas, and Delaware Park, among others. Qualex has won awards for its Quality and Excellence for which it was founded upon. Qualex qualified as a SAS Gold Partner in 2002 and has been honored with both the prestigious SAS Partner Excellence - Field’s Choice Award, as well as the coveted Partner Excellence Award. Pearson’s knowledge of patron needs combined with strategic direction for hospitality and gaming is at the core of Qualex’s philosophy and success.

Qualex provides mobile solutions and business analytics integration services for gaming and hospitality, telecommunications, governments, the financial services, insurance, energy, pharmaceutical, manufacturing, retail and healthcare industries. An award-winning software solutions company, whose partners include SAS, SAP, IBM, EMC, Tibco, Teradata, Genesys, Intel and HP, Qualex is headquartered in Miami, Florida, and has several offices in many other countries. It's Asian office is based in Macau, SAR China.