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Follow on Google News | Botched Branding: Obama, Romney and YOU? Solution!Branding & Hiring Expert Dr. Arlene Barro is astounded that neither Obama nor Romney has succeeded in effectively broadcasting his brand to convince voter-employers to hire him.
September 13, 2012 UCLA Magazine says, “What are the secrets of a winning job hunt? Few experts offer advice as intriguing – or usable – about that quest as Arlene Barro, president and CEO of L.A.-based barro global search, inc…” Branding & Hiring Expert Dr. Arlene Barro is astounded that neither Obama nor Romney has succeeded in effectively broadcasting his brand to convince voter-employers to hire him. Both candidates assume that we need to see and hear them for many months to make a decision. That assumption is erroneous. The candidates and their campaigns trip over themselves with distractors and objections. The result: botched branding. Right Fit Branding is the solution. Got branding? “Every job seeker needs a personal brand. But that’s not enough. That brand must be the Right Fit Brand for employers.” -- Dr. Arlene Barro Employed, unemployed, underemployed – from new college graduates to highly successful executives – job seekers must create a distinct, recognizable, and intriguing brand to capture the right job. Botched branding won’t work! No interviews? No job offers? Wrong job offers? Dr. Arlene says, “If you’re having difficulty getting interviews and job offers, let’s figure out the power of your brand.” To do that, go to the App Store: http://itunes.apple.com/ The app includes: a video, 10 simple questions to Rate Your Brand, entertaining stories about Right Fit Branding, Clients’ Praise for Dr. Arlene explaining the impact of branding on her clients’ careers, and a message from Tom Lombardo, the founding Editor-in-Chief of WebMD. Don’t have an “iDevice”? http://www.blogtalkradio.com/ Eager to see the video immediately? “If you have no brand, a buried brand, or a barren brand, create a visible brand.” – Dr. Arlene Barro Dr. Arlene Barro: iBrandU4Hire Branding & Hiring Expert Master coach who brands clients from coast to coast. Mantra: WIN Without Competing! Dr. Arlene Barro is a UCLA-trained behavioral educational psychologist. She holds a Ph.D. with distinction for her doctoral dissertation on creativity. The Right Fit Method, which Dr. Arlene created, is the focus of her book WIN Without Competing!, nominated for a business book award. The book mentors job seekers on how to present themselves as the One Right Fit to employers. To do that, they must create their personal brand and master the Right Fit Branding strategies. Branding & Hiring Expert Dr. Arlene Barro is an author, talk show host, master business and career coach, professional motivational speaker, and CEO of barro global search, inc. If you’re not sure how to proceed in your job search or navigate your career in a new direction, contact Dr. Arlene for guidance. Contact: Dr. Arlene Barro 310-443-4277 Email DrBarro@WinWithoutCompeting.com WinWithoutCompeting.com barro global search, inc. 10940 Wilshire Blvd. Suite 1600 Los Angeles, CA 90024 Email Jennifer Orell at jennifer@aeispeakers.com, American Entertainment International (AEI) Speakers Bureau, or call her at 617-782-3111 Ext. 117. End
Page Updated Last on: Oct 17, 2012
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