USFI Named Top 20 of Minority-Owned Businesses by Dallas Business Journal

Sept. 24, 2012 - PRLog -- Dallas-based advertising agency USFI was recently ranked number 20 of the Dallas Business Journal’s minority-owned businesses, based on 2011 revenues. USFI was also the highest ranked minority-owned advertising agency. USFI is 100% female-owned, which allows the company to meet the minority requirements often mandated by clients. USFI supports a wide range of clients in various stages of growth, from startup to Fortune 500.

Founded in 1984, USFI is a company that has evolved as clients’ needs have changed and technology has become an essential prerequisite of the advertising business. It is often said that as an ad agency, USFI is Dallas’s best-kept secret, which may prove true as USFI looks to retain customers for life and builds its client base by networking one-on-one through personal relationships. Adding to traditional agency capabilities such as marketing strategy development, creative design and branding architecture, USFI also offers logistics, fulfillment, distribution and supply chain management through its warehouse operation.  

Steven Sutor, Director of Information Technology, said, “USFI uses its technology infrastructure to enhance the client’s experience. Making data available real-time to our clients is a valuable part of our offering. We also provide multiple integration points within our systems. This sort of automation creates efficiencies, reduces errors and increases the speed of doing business. In fact, our distribution center can pack an order minutes after the order is placed on our client’s website.”  

“An agency’s most important assets are its clients and its employees. We pride ourselves in hiring the very best,” said Nancy Henger, USFI Vice President. “Turnover costs a lot of money and is difficult to recover from, so our philosophy has always been, ‘take good care of the company and the company will take care of you.’” Henger was the second employee hired at USFI, and has been a stakeholder for more than 25 years.
 
“USFI has a Unique Selling Proposition (USP) that can be summed up in one word,” stated Douglas Ritter, USFI President, “and that word is Desire – Desire for our client’s product and Desire for their services. That’s what we help create.” He added that he had never found a client who didn’t want this Desire for their products and services.

About USFI
USFI is a Dallas-based marketing and technology company, serving clients in a dozen industries since 1984. As a woman-owned business, USFI is positioned to serve the markets requiring and benefiting from this certification. Services include marketing communication, digital interactive solutions, creative services, print production, and logistics and supply chain management. For more information about USFI, visit http://www.usfi.com.  

About USFI Advertising
USFI Advertising, a division of USFI, offers deep resources that provide exceptional branding strategies for increasing market share; award-winning creative, production and printing capabilities; unparalleled service and integrity, with a single point of accountability; and complete support for logistics and fulfillment with near-perfect reliability. For clients in more than a dozen industries, USFI Advertising has become the strategic partner that reliably creates value. For more information about USFI Advertising, please visit http://www.usfi.com/advertising.

About USFI Health & Beauty
USFI Health & Beauty, a division of USFI, offers world-class strategy and execution. This may be accomplished through proof of concept, igniting ideas and creating desire for your product. Focus on your product concept and go-to-market strategy will bulletproof your plan and result in the sales being targeted. For more information about USFI Health & Beauty, please visit http://www.usfi.com/health-beauty.aspx.

About USFI Hospitality
USFI Hospitality, a division of USFI, offers a true supply chain solution for branded, collateral and operational needs.  Serving the hospitality industry and helping clients discover hidden assets and potential in the promotion of special facilities, services and amenities is USFI Hospitality’s specialty, which may be a strategic key in growth and capturing market share. For more information about USFI Hospitality, please visit http://hospitality.usfi.com.  

About USFI Logistics
USFI Logistics, a division of USFI, offers management of logistics and supply chain management. Discover a new freedom to do what you do best – actually run your business. For inventory that needs to be stored, managed, packaged or shipped, USFI has the experience, manpower and facilities to provide these services in an efficient and cost-effective manner. For more information about USFI Logistics, please visit http://logistics.usfi.com.