Mixpixie and Joe McElderry partner to bring together the world's only online personalised CD service

Sept. 24, 2012 - PRLog -- MixPixie (www.mixpixie.com/), the world’s first personalised CD provider, have joined Joe McElderry – winner of The X Factor 2009 and Popstar to Operastar 2011 – to offer an exclusive service which allows Joe’s fans to create their own unique, individual versions of his latest album, What I Believe.
Currently in the Top Ten of the UK album charts, Joe McElderry made history on September 10 2012 by being the first X Factor winner to release four albums. Fans buying his latest album, What I Believe directly from www.mixpixie.com/joe-mcelderry/ or Joe McElderry’s official website are able to insert their name and text to the front cover of the packaging, and upload their own photo to sit inside its sleeve – thereby creating a completely individual version of the album. All sales of the stylishly packaged CDs are also chart-eligible.
Other major artists partnered with MixPixie include Justin Bieber, Westlife and Lemar. MixPixie also offers music fans the chance to create their very own modern day mix tape (in CD format) - providing over 500 different album sleeve templates and 95% of all music sold in the UK (10 million tracks). The CDs are manufactured and delivered directly to the customer within 48 hours of the order being placed, and the personalised artwork and tracks can also be downloaded as bundles.
Buffie du Pon, Co-Founder & Managing Director of MixPixie, says: “Following exclusive partnerships with Justin Bieber and Westlife, MixPixie welcomes Joe McElderry’s fans to the only personalised provider for his latest album, What I Believe.  Since launching in March, music-lovers have embraced our unique service, and we look forward to upcoming exclusive partnerships with Leona Lewis, Olly Murs, The Wanted, McFly and Steps before the end of 2012.”
MixPixie holds licensing agreements with the four major record labels (Sony, Universal, EMI and Warner) as well as the majority of UK indie labels.  The company also has the full support from voice of the music industry, the BPI; and music collecting company MCPS.
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