New Market Study Published: The Indian Prepaid and Debit Cards Market

Sept. 30, 2012 - PRLog -- The Indian prepaid and debit card market registered significant growth during the review period (2007-2011), with combined card volume recording a growth of 31% in 2011 over figures from 2010. Changing lifestyle demographics, the need for more sophisticated products, the growth of online shopping and increasing levels of per capita income supported the growth of this market. Many Indian banks have been expanding their networks of automatic teller machines (ATMs) in order to develop their business. Part of this expansion has involved installing point of sale (POS) terminals, which are electronic data-capture swipe machines and accept both debit and credit card payments at retail outlets. With competitive pressures on both the prepaid and debit cards market, banks and issuers are developing marketing and pricing strategies with the aim of attracting larger customer bases. Offers such as cash-back, discounts for retail outlets, buy-one-get-one-free offers, rewards points, increasing daily limits for cash withdrawals and insurance coverage are some of the most common strategies that banks are providing to debit and prepaid card customers.

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Full Report Details at
- http://www.fastmr.com/prod/456106_the_indian_prepaid_and_...
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Key Highlights

* The Indian debit and prepaid cards market grew substantially both in volume and value terms during the review period.
* Growth in payment infrastructure has supported increased levels of card usage.
* The online retail market will drive the use of prepaid and debit cards.
* Consumer preference plays a key role in purchasing decisions.
* Domestic payment scheme, RuPay, to compete with Visa and MasterCard.
* Entry of non-banking companies to support growth.
* Use of corporate prepaid travel cards to support growth over the forecast period.

Scope

This report will provide you with:

* A comprehensive analysis of the prepaid and debit card market in India
* Current values for the Indian prepaid and debit card market for the report's 2007-2011 review period and figures for the 2012-2016 forecast period.
* Current values of the various categories within the Indian prepaid card market for the review period and forecast period.
* Exhaustive summary of the key trends, drivers and challenges affecting the Indian prepaid and debit card market
* Current regulatory framework in the industry
* Strengths, weaknesses, opportunities and threats in the Indian prepaid and debit card market
* Marketing strategies used by various companies
* Profiles of the major banks and companies in the Indian prepaid and debit card market

Reasons to Purchase

* Make strategic business decisions using historic and forecast market data related to the Indian prepaid and debit card industry and each category within it
* Understand the key market trends and growth opportunities within the Indian prepaid and debit card market
* Assess the competitive dynamics in the Indian prepaid and debit card market
* Gain insights into the marketing strategies used by banks and prepaid card companies
* Gain insights into key regulations governing the Indian prepaid and debit card market

Companies Mentioned in this Report: State Bank of India, Punjab National Bank, Axis Bank, HDFC Bank, ICICI Bank, ITZ Cash Cards Limited

Partial Table of Contents:

1 Executive Summary
2 The Future Outlook of Prepaid and Debit Card Market in India
3 Prepaid and Debit Card Market Dynamics
3.1 Indian Banking Industry Overview
3.2 Market Share Analysis by Payment Channels
3.2.1 Overview of payment channels
3.2.2 Cash
3.2.3 Checks
3.2.4 Credit transfer
3.2.5 Cards
3.2.6 Internet banking
3.2.7 Mobile payments
3.3 SWOT Analysis of Indian Prepaid and Debit Card Market
3.4 Regulatory Framework
4 Competitive Landscape
4.1 Banking Industry Structure in India
4.1.1 Public-sector banks
4.1.2 Private-sector banks
4.1.3 Foreign banks
4.2 Debit Card Market Share
4.3 Prepaid Card Market Share
4.4 Market Share of Debit Cards by Service Provider
5 Key Trends and Growth Drivers for the Indian Prepaid and Debit Cards Market
5.1 Economic Drivers
5.1.1 Gross domestic product (GDP)
5.1.2 Inflationary pressure remains a key concern
5.1.3 Per capita annual disposable income
5.1.4 Bank repo rate
5.1.5 Increasing urbanization expected to support growth of Indian prepaid and debit card market
5.2 Infrastructure Drivers
5.2.1 Increasing number of ATMs
5.2.2 Point of sale terminals (POS)
5.2.3 Mobile and internet penetration
5.3 Business Drivers
5.3.1 Retail dynamics - Cash transactions still dominate the market
5.3.2 Prepaid cards are more secure than credit and debit cards
5.3.3 C2G (consumer to government) and G2C (government to consumer) payments expected to remain key focus areas
5.4 Challenges
5.4.1 Business model and associated costs
5.4.2 Threat of fraud
5.4.3 Regulatory framework
5.4.4 Lack of consumer awareness
5.4.5 Absence of adequate infrastructure
6 Emerging Consumer Attitude and Trends
6.1 Market Segmentation and Targeting
6.1.1 Retail segment
6.1.1 Corporate customers
6.2 Consumer Preference
6.2.1 Convenience
6.2.2 Price
6.2.3 Services
6.3 Online Buying Behavior
6.4 Preferred Payment Methods
7 Indian Prepaid and Debit Cards Market Size and Growth Potential
7.1 Market Share Analysis by Type of Card
7.2 Total Market Size and Forecast of Card Industry
7.2.1 Analysis by volume
7.2.2 Analysis by value
7.3 Debit Card Market Size and Forecast
7.3.1 Analysis by volume
7.3.2 Analysis by value
7.4 Prepaid Card Market Size and Forecast

Full Table of Contents is available at:
-- http://www.fastmr.com/catalog/product.aspx?productid=4561...

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