Distribion Shows Evidence that Big Data Marketing, Analytical Insight, Key to Long-Term Sales Growth

Oct. 4, 2012 - PRLog -- Multi-channel distributed marketing automation provider, Distribion®, Inc., a Dallas, Texas technology company, continued this week to offer irrefutable evidence that the analytical insight gained through Big Data will be a significant factor for businesses in the near future.  With the release of their new infographic, staggering statistics were unveiled in the area of Big Data Marketing; one such fact stating that the amount of data an enterprise collects is expected to grow 650% over the next five years. (Additional facts: http://www.distribion.com/the-rise-of-distributed-marketing).

Executives at Distribion predict that the growing analytical and technological capability of managing this unprecedented amount of enterprise data will explode to all new levels. “Big Data”, according to Distribion's CEO, Tim Storer, “will shift businesses from managing and observing ‘data transactions’ to also managing and observing ‘data interactions.’” This extraordinary shift in technology continues to evolve due to rapid advancements in processing power, data storage, and tracking analytics, integrated with newer, robust distribution and communication channels.

Competitive Advantage

Distribion also confirms that in order to keep up with the unprecedented amounts of information and technological shifts that will occur with Big Data, companies must invest and embrace a true multi-channel distributed marketing platform. Conversely, enterprises that do not implement this type of distributed marketing technology will struggle to collect the data points that are necessary to achieve profitable success and will be at competitive disadvantage in the near future.

Their prediction has clout, as the industry is already witnessing a 40% annual increase in marketing technology spends. Analysts such as Gartner are also projecting that by the end of 2017 the CMO will spend more on technology than the CIO.

What is a Distributed Marketing Platform?

By having all brand communications centralized through a distributed marketing platform, organizations can drastically improve marketing efficiencies, optimize distribution channels such as email, microsites, forms and mobile, ensure brand and regulatory compliance, get better insight through a larger aggregated data set, and make more informed decisions.

This summer, Lattice Engines, a pioneer in the Big Data niche, released a survey stating that 89% of executives believe sales reps miss opportunities because they cannot keep up with the information about customers and prospects, and also noted that 90% expect there would be great benefits to sales if insight was automated and delivered through one system. Studies such as this one corroborate the need to collect and understand analytical insight so that marketing objectives can be met and sales processes improved.

“'Big Data' is still considered a buzz word, not yet fully defined or accepted by all marketers. However, the evidence is clear and the most recent studies backs this. Marketing organizations have data pouring in from all types of channels, and recent technological advancements allow us to gain meaningful insight into behavioral patterns by collecting and connecting the plethora of data dots that now exists on their prospects and customers. The formula for success for marketers in the future will rely on Big Data marketing, and it's quite simple: Bigger, Richer Data Sets + Real Time Analytics + Personalized Multi-Channel Marketing = Higher ROI,” says Storer.

For more information about the topic of distributed marketing, please visit http://www.distributedmarketing.org.  

About Distribion
Distribion, Inc. is a leading provider of web-based, on-demand, multi-channel distributed marketing automation software that allows marketing organizations to more efficiently manage the complex needs of distributed marketing through a single integrated platform. Distribion’s Distributed Marketing Platform (DMP) connects corporate and local marketers within large enterprises through a user-friendly interface that provides branded, pre-configured and approved collateral that can be customized and distributed over multiple channels including email, direct mail, microsites, and social media. Distribion was ranked #4 out of 4,000 area technology companies listed among the fastest growing technology companies in Dallas Fort Worth for 2012. For additional resources, please visit the Distribion blog at http://www.distributedmarketing.org, or to access additional resources on the subject of distributed marketing: http://www.distribion.com/access-resources/pdfs/.