GOL Inflight Magazine and IMM International – New Partnership Announced

Oct. 5, 2012 - PRLog -- IMM International has formed a partnership with Brazilian airline GOL Linhas Aéreas Inteligentes to become the advertising representative of Revista GOL inflight magazine in the French, British, Swiss, Spanish and Chinese markets.

GOL Linhas Aéreas Inteligentes is the second largest airline in Brazil with nearly 2.5m international passengers and 30m domestic passengers annually.

The partnership strengthens the presence of IMM International in South America and will allow customers to target the lucrative AB+ Brazilian business traveler market. As one of the BRIC countries, Brazil’s economy is growing rapidly and consistently.

The magazine itself is circulated on all flights of GOL on a monthly basis with an estimated audience of 1.7m passengers. Revista GOL has won many awards for its design and illustration of the past couple of years. The average reader of the inflight magazine is male, aged 25-45, travelling for business purposes and is considered to be within the AB+ demographic.

http://www.imm-international.com/inflight-magazine-advert...