Pinterest Purchasing Power: A Social Media Infographic

Oct. 5, 2012 - PRLog -- CINCINNATI, OH, October 5, 2012 -- Want to know just how effective Pinterest can be for your business?  Boot Camp Digital, a leading provider of social media training, searched the Internet for statistics and data to visually educate people on how important Pinterest can be when it comes to online marketing for businesses.  The full infographic was created by our team at Boot Camp Digital and can be found at www.bootcampdigital.com/pinterest-marketing-infographic. The infographic is free to share and use.

Pinterest is now the third most popular social network online, behind only Facebook and Twitter, so there was no better time to focus on this marketing goldmine. Now that social media is turning highly visual, Pinterest is the perfect site for businesses to turn to when it comes to their online marketing strategies.

Pinterest has a high success rate of turning users into customers. It differs from Facebook and Twitter in the sense that businesses are no longer shouting information at social media users. Instead, Pinterest is a culture of curators. It’s an online community where users can share interesting information with one another, but what makes it different is that it is all visual - pictures that range from pretty home furnishings, to cute animals, to pictures of products that users want to purchase or already have purchased.

But how do we know that Pinterest is popular?
It was the fastest social network to hit the 10 million unique visitor mark
It’s the number one referral of traffic to marthastewart.com
It refers more traffic to sites than Google+, YouTube, and LinkedIn combined

And not only is Pinterest popular, but its users have a high conversion rate:
Call-to-action pins increase engagement by 80%
Shoppers referred to a site from Pinterest are 10% more likely to purchase something
Shoppers referred to a site from Pinterest spend 10% more on average

So how do we know that Pinterest is here to stay?
Pinterest is retaining users 2-3 times more effectively than Twitter
There are plenty of trusted brands on Pinterest, ranging from “Barbie” to “Dunkin’ Donuts”
Plenty of prestigious businesses are active on Pinterest, including “Target” and “The Home Depot”

You can see the rest of our information and data on Pinterest by checking out our Pinterest marketing infographic. For more information on Pinterest training for business, go to www.bootcampdigital.com/pinterest.

About Boot Camp Digital
Boot Camp Digital (http://bootcampdigital.com/) is a top-rated provider of social media, Internet marketing and digital training to companies of all sizes. Boot Camp Digital has worked with the biggest and best companies including Procter & Gamble, Fifth Third Bank, The United States Senate, Macy’s, GE and many others.  Based in Cincinnati Ohio, Boot Camp Digital provides a variety of live and online training programs, as well as customized corporate training. Krista Neher (www.kristaneher.com) is the CEO of Boot Camp Digital and is an internationally recognized speaker, a social media expert and bestselling author of The Social Media Field Guide.