Recently released market study: PR and Branding in Retail Financial Services

Oct. 8, 2012 - PRLog -- A strong brand can drive a business to success and can even become its most valuable asset. Brands were originally developed as labels of ownership, as denoted by a name and a symbol, but they have come to represent much more. Building a successful brand requires, engaging and establishing an emotional connection to achieve advocacy. While the design and creativity of the brand is important, the brand is more about the total individuality or distinctiveness of the firm. Reputation is the key, and is formed in consumer's mind based on experiences and the description of the company by others. Brand building and promotion are linked up with the people who work for the firm and effectively embody the brand. Long-term commitment is required to serve the unbanked market effectively. Time must be devoted to understand the characteristics, diversity and the financial services needs of the unbanked, and a mutually beneficial banking relationship, based on trust, has to be established.

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Full Report Details at
- http://www.fastmr.com/prod/468249_pr_and_branding_in_reta...
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Key Highlights

* Brand name plays an important role in driving the business.
* Importance of designing female friendly marketing strategies.
* Marketing among the unbanked requires specific attention.
* Affluent customers enjoy the major attention.

Scope

* This report will allow you to:
* Gauge the current market status of PR and Branding in Retail Financial Services
* Identify the trends and innovations propelling the growth of brand value in banks
* Gain insight into technology and infrastructure supporting electronic transactions
* Scan the trends in developed markets and the opportunities in unbanked areas
* Learn from the major players and their product portfolios
* Analyse the overall market potential for emerging bankers

Reasons to Purchase

* Examines detailed insight into the value and role of the brand in the banking industry
* Key industry statistics have been compiled to give a holistic view of the major markets
* There is a special emphasis on the opportunities available in untapped areas
* Gain insight into key regulations governing the banking sector

Companies Mentioned in this Report: HDFC, Citi Bank, Metro Bank, Western Union Bank, Banamex, PNB

Partial Table of Contents:

1 Executive Summary
2 Marketing
2.1 US Bank Improve Problem Resolution
2.1.1 California
2.1.2 Florida
2.1.3 Mid-Atlantic region
2.1.4 Midwest region
2.1.5 New England region
2.1.6 North Central region
2.1.7 Northwest region
2.1.8 South Central region
2.1.9 Southeast region
2.1.10 Southwest region
2.1.11 Texas
2.1.12 Stanchart's "Superhighway" to Drive Customer Growth
2.2 Akamai is leading player
2.2.1 Mango Gets Fruity With Finance
2.3 Targeting the "Walmart customer"
2.4 Bank of the West Launches "Guerrilla Marketing" Drive
3 Case studies - Blogging
3.1 Wells Fargo - Guided By History
3.2 Rabodirect - Executive Blog
3.3 Technology Credit Union Money Savvy
3.4 Capturing Customer Comments - First Direct
4 Social Networking Sites
4.1 Marketing in Social Networks
4.1.1 Marketing: Social media
4.1.2 Social media in banking
4.1.3 Private banks lagging behind in social media
4.1.4 Increasing the number of fans
4.1.5 Improve morale
4.1.6 Risk of brand damage
4.2 Joining the Conversation in Social Networks
4.2.1 Facebook applications
4.2.2 Peer to Peer (P2P) lending services:
4.2.3 Payments
4.2.4 Personal financial management
4.3 Case Studies
4.3.1 The Visa business network on Facebook
4.4 Twitter
4.4.1 Background on banks using Twitter
4.4.2 Listening to customers on Twitter
4.4.3 Interacting with customers on Twitter
4.4.4 Considerations for banks using twitter
5 Female Customers
5.1 Financial Advisers and Women
5.2 The Business Case for Targeting Financial Services at Women
5.2.1 HDFC Bank targets women with two new credit cards
5.2.2 Women power to lead in Austria
5.2.3 Ajman Bank launches women-only service in UAE
5.2.4 UniCredit may open women-oriented branches in CEE
5.2.5 Marketing to women at Citibank
5.3 Local Market Snapshots
5.4 Private Banking
5.4.1 Findings of the Understanding the Female Economy research report
5.4.2 The "emotional" element
5.5 Female Business Case Snapshot
5.6 The Importance of Financial Education
5.6.1 The US
5.6.2 Southeast Asia
5.6.3 The Indian scenario
6 Unbanked Customers
6.1 Who are the Unbanked?
6.2 Market Size - Global
6.3 Formal vs Informal Financial Institutions
6.4 Why are People Unbanked?
6.5 Drivers of Change
6.6 The Business Case for Banking the Unbanked
6.6.1 Union Bank of India targets the unbanked segment
6.6.2 SBI rolls out Mobicash m-banking trial
6.6.3 First Bank of Nigeria targets the unbanked with biometric ATM service
6.6.4 ABSA Bank launches Transact to target the unbanked
6.6.5 Capitec starts new store concept to attract the unbanked
6.6.6 Banamex to cover Latin America's unbanked
6.7 Strategies and Best Practices: Product Strategies
6.7.1 Designing products for the unbanked
6.7.2 Gateway products
6.7.3 Basic accounts
6.7.4 Check cashing
6.7.5 Bill payments
6.7.6 Stored-value cards
6.7.7 Payroll cards
6.7.8 Electronic welfare distribution
6.7.9 Cash-to-cash model
6.7.10 Cash-to-card model
6.7.11 Cash-to-account model
6.7.12 Account-to-account model
6.7.13 Account-to-card model
6.7.14 Account-to-cash model
6.7.15 Western Union International Bank

Full Table of Contents is available at:
-- http://www.fastmr.com/catalog/product.aspx?productid=4682...

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