Labbrand Creates Chinese Brand Name for Colgate® Optic White™ Toothpaste

Oct. 9, 2012 - PRLog -- Colgate® Optic White™ toothpaste makes it convenient and effective to achieve whiter teeth in as early as one week and results continue to improve over time. The new product launched in China in September 2012 with a campaign featuring Barbie Hsu (nicked name The Queen of Beauty) along with other fashion professionals.

To help best connect the Optic White™ brand with Chinese consumers, Labbrand successfully created its Chinese name光感·白 [guāng gǎn bái] to effectively communicate the main brand attributes to Chinese consumers.
This name is simple and direct and translates into “the sense of light”, which evokes a bright shining feel. Consumers associate this expression with the speed of light and the effectiveness of Colgate® Optic White™ in whitening one’s teeth. 白 [bái] means “white” and emphasizes the competitive advantage and outcome of using Colgate® Optic White™. The dot in between brings a unique, fashionable, and modern feel to the overall Chinese name.
Labbrand is confident that this newly created Chinese name, 光感·白, will add to the success of Colgate® Optic White™ toothpaste in the Chinese market.