Wear This Way_London, November 2012_The Collection on Tour

Dec. 6, 2012 - PRLog -- Camille Heinrich, Krystina Scullion, Tia Harrison, Christie Butcher, Hind Bechari Sara Martin are the five London girls protagonists of the advertising campaign of WHAT'S MORE ALIVE THAN YOU™. They are not professional models, but people stopped in the street, caught in a moment of daily life.
A different way of communicating, closer to the public, in the spirit of the brand, which actively involves people, by first through the selection of designers and creatives from all over the world in the design of the collections, and at the end with those who actually wear the product.

WHAT'S MORE ALIVE THAN YOU™ decides to make the product alive and so different girls interpret it, each with its own style and its own clothing. An advertising campaign made of real portraits, real situations, without make-up, artificial settings, poses and  attitudes carefully prepared, but snapshots around the streets of the city. And so the city lives through its people, stopped for a moment, which was asked ​​to wear the product. Once again, therefore, people are the real actors for WHAT'S MORE ALIVE THAN YOU™.

The advertising campaign, launched these days online in the website of the brand and through social networks, has drawn interest from the beginning, by making curious the public, with more than 1600 visitors during the first day.

All items worn are part of the PERMANENT COLLECTION Fall_Winter 2012.13 on sale exclusively online at E-Shop of the brand till January 2013.

For any further information about the company, the brand and the collections please contact

Chiara Pala
WHAT’S MORE ALIVE THAN YOU™_PRESS OFFICE
pressoffice@wmaty.it