SEMpdx Announces SearchFest After Party Sponsors: AdRoll and Splash Northwest

Feb. 18, 2013 - PRLog -- Portland’s premier social media and search engine marketing conference, SearchFest (http://www.sempdx.org/searchfest/), is proud to announce AdRoll (http://www.adroll.com/) and Splash Worldwide/Northwest (http://splashworldwide.com/) as sponsors of the SearchFest After Party held the evening of Portland’s biggest digital marketing conference. This is the first official After Party in the seven year history of the event and is exclusively for SearchFest attendees, speakers, and sponsors. The full-day digital marketing conference will offer attendees rare industry insight on Friday, February 22, 2013 at the Governor Hotel in Portland, Ore.

“We thought we would expand AdRoll’s presence at SearchFest beyond our traditional role of speaking in past conferences,” said Adam Berke, President and Founding Team Member of the retargeting platform AdRoll (http://www.adroll.com/).“It is a remarkable event with smart and savvy attendees with whom we wanted to get more engaged.”

Historically the event has ended with a jovial happy hour at the conference venue. However, event organizers (SEMpdx (http://www.sempdx.org/)) listened to attendees’ requests to create additional social opportunities with fellow attendees — thus the After Party was born.

“We want to support the invaluable education and professional development that SearchFest brings to the industry,” said Dan Ostrander, Executive Vice President at Splash Northwest. “The present and future of marketing is digital and Portland is clearly a hotbed for the digital marketing industry.”
SearchFest is currently the only search and social media conference organized by a nonprofit business organization (SEMpdx) in the Northwest — allowing tickets to be one-third of the cost of other conferences featuring the same caliber of speakers. Lower ticket prices paired with national experts has led to tremendous growth of the event.

Keynoting SearchFest this year will be Duane Forrester of Bing (the search engine based in Seattle, Wash.) and Marty Weintraub of aimClear (an INC. 500-honored digital agency based in Minnesota). Additional companies represented at SearchFest include: Disney Interactive, REI, Rosetta and a variety of local, regional and national marketing firms.

ABOUT AdRoll
AdRoll is the largest retargeting platform with over 5,000+ active advertisers in the US and around the world. With a 97 percent customer retention rate, the company’s mission is to make powerful performance advertising techniques simple for businesses of all sizes. AdRoll's SaaS platform provides unmatched transparency, cross-platform reach across the largest display inventory sources, and innovative tools that personalize ad campaigns based on a visitor's shopping behavior. AdRoll's innovative and easy-to-use platform enables brands to collect, analyze and act on valuable site data, ensuring maximum return on their online advertising investment.

ABOUT Splash Worldwide
Splash Worldwide is a global brand activation company that leverages technology to execute campaigns for brands and agencies. Since 2004, the company has been helping their clients manage the task of delivering multi-channel campaigns around the world. Over time, as the media landscape has become increasingly fragmented and consumer demands have changed, this task has become more complex. More channels, devices, markets, and languages mean that brands face greater time, cost, and consistency challenges in activating brand messages. Splash Worldwide exists to save clients time and cost by helping them navigate through the ever-changing world of today’s marketing landscape.

SearchFest is hosted by SEMpdx (Search Engine Marketing Professionals of Portland), a nonprofit based in Portland, Ore., dedicated to nurturing the development of the search engine and social media marketing industries in the greater Northwest. Ten percent of the proceeds from SearchFest will benefit the Cat Adoption Team (http://catadoptionteam.org/) (CAT), the Pacific Northwest’s largest nonprofit, limited admission/adoption guarantee cat shelter. SearchFest is slated for February 22nd at the Governor Hotel in Portland, Ore. For more information, visit www.searchfest.org