Modern Aesthetics Launches from BMC

Feb. 21, 2013 - PRLog -- The debut issue of Modern Aesthetics, a publication dedicated to coverage of minimally invasive cosmetic procedures and targeting Plastic Surgeons, Facial Plastic Surgeons, Oculoplastic Surgeons, and Dermatologists, has been released by Bryn Mawr Communications III, LLC. With the cover focus, “The Art of Branding,” the January/February issue covers topics ranging from marketing and patient retention to price setting and ethical patient selection.

Co-chief Medical Editors Heidi Waldorf, MD and Steven Dayan, MD welcomed readers with an editorial that promises, “rich content authored by expert physicians from all corners of the aesthetic spectrum, with topics comprising a range of important issues that affect clinicians today.”

They note that, “As the field of cosmetic procedures continues to evolve to accommodate new procedures, techniques, and business models, clinicians should be prepared to evolve along with it. Through cutting edge print, web, and video content, Modern Aesthetics will spotlight these and other pressing issues facing aesthetic clinicians today.”

Drs. Waldorf and Dayan each contributed to the cover focus, along with Richard G. Fried, MD, PhD, Vivian Bucay, MD, Gregory Buford, MD, and Brooke Jackson, MD.

Published six times each year, Modern Aesthetics will also highlight industry news and new products, spotlight relevant research, and offer practical tips on practice planning and marketing.

Featured in the premiere edition:

New in My Practice: Cosmeceuticals with Vivian Bucay, MD

New in My Practice: Devices with Neil Sadick, MD

Aesthetic Medicine Chest: Eczema

Opening a Practice by Jay A. Shorr, MD

Aesthetic Marketing Matters by Naren Arulrajah

What’s the Big Idea Featuring Jeanine Downie by Michele Bennett