Innovation First International (IFI) Loses Appeal To Zuru

Feb. 22, 2013 - PRLog -- Contact:

Scott Goldberg/Deena Rosenberg

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Innovation First International (IFI) Loses Appeal To Zuru

-Case officially removed from US Jurisdiction, case dismissed -

Hong Kong  (February 21, 2013) – The U.S. courts have ruled in favor of Zuru Inc. in a lawsuit brought by Innovation First International (IFI) against Zuru Inc. in the federal district court in Dallas, TX.  Affirmed by the Fifth Circuit, the ruling confirms that there is no legal barrier to the sale of Robo Fish in the United States.  With the case dismissed, Zuru Inc. is free to legally market and distribute the popular Robo Fish line throughout the country.

“We are extremely pleased with this ruling as we were confident once the facts were heard that the ruling would be in our favor,” said Anna Mowbray, COO of Zuru Inc. “There has been strong retail and consumer interest in Robo Fish, and we look forward to supporting our retail partners throughout the year.”

First introduced at CVS stores in late 2012, Zuru is set to expand its U.S. presence with additional retailers rolling out product this month.  In addition, Robo Fish is currently available in multiple countries, where it has gained a tremendous following and continues to exhibit outstanding sales results since its introduction in early 2012.

Zuru is a young and vibrant family owned business that was founded in 2005 by siblings Mat, Anna, and Nick Mowbray.  The company has a stellar reputation with both retailers and consumers for bringing to market innovative high quality products. Zuru acquired the rights to market Robo Fish from inventor Xiaoping Lu, who had been working on the development of this product for over sixteen years.  

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About Zuru Inc.:

Zuru is a young and vibrant company consistently bringing innovation to the market,. Launching from grassroots beginnings in Cambridge, New Zealand, we pride ourselves on integrity and honesty and know this is the key to our long term continued success.  Today, our company has a number of successful, TV advertised brands across multiple categories and ships to over 70 countries including most major retail and distribution partners worldwide. For more information please visit www.zuru.com