Applications and Benefits of Digital Asset Management (DAM Solutions)

Feb. 22, 2013 - PRLog -- Digital Asset Management (DAM) is growing up and is definitely not an emerging technology anymore. DAM has arrived, and is now growing quickly beyond its traditional industry niches (publishing, advertising, retail, etc.), available both on-site and cloud-based.

DAM is beginning to be adopted by organizations in retail, automotive, manufacturing, and pharmaceuticals, among others. And it is great that the technology is being used to benefit so many diverse industries. However, since advanced DAM systems can address such a variety of issues, is this new breed of industry adopters really getting the most out of the technology? Here is a little checklist that might help these new DAM users better adapt the technology for their business-critical processes:

Retail
* Digital repository for work in progress or archive
* Royalty rights compliance
* Brand management

Automotive
* Reducing the cost of brand building
* Launching concurrent campaigns in multiple markets
* Enabling development of a volume of new marketing assets

Manufacturing
* Facilitating the secure global distribution of assets
* Eliminating silos of digital media

Pharmaceuticals
* Enabling compliance
* Managing recalls
* Updating assets and collateral

How can an organization calculate the ROI of a Digital Asset Management (http://www.iointegration.com/solutions/digital-asset-mana...) solutions? Consider the following benefits, all of which contribute to strong ROI:

DAM solutions reduce costs by increasing efficiencies
By helping staff members efficiently store, organize, manage, access, and distribute creative assets, DAM solutions eliminate time-intensive, costly file searches and re-creation of missing assets. (It’s estimated that the typical end user in a creative organization spends 15.5 days out of 200 searching for files, and it can cost a company up to $400,000 each year to re-create lost assets.*)

DAM solutions also save time and money by eliminating the need to post files to multiple locations or deliver them via FTP, discs or drives.

DAM solutions help ensure quality
DAM solutions help organizations mitigate business risk by protecting their brand(s) from common distribution and publishing errors, such as the publication of outdated, off-brand, or unlicensed creative assets.

DAM solutions boost revenues
By making internal processes more efficient, DAM solutions help organizations accelerate time-to-market and free staff to focus more of their time on the core creative work that brings in revenue.

DAM solutions make it significantly faster and easier to repurpose digital content across devices and platforms, opening up possibilities for new revenue streams.

Like all software investments, DAM solutions (http://www.iointegration.com/solutions/digital-asset-management) have additional upfront expenses including costs for storage servers, staff training, and IT support. But for large organizations that create, manage, deliver, and archive many thousands of digital assets every year, the ROI of a DAM solution can be significant.

DAM isn't just for a select few anymore. It is now being more widely adopted by industries which, like the creative folks who have been on board for years, essentially want to get more done, more cost-effectively, and with fewer glitches. And, once they are able to map DAM to their essential processes to really reap the rewards.

About IO Integration

IO Integration is a global leader in marketing technology and provides Brand Management Solutions (http://www.iointegration.com/ibrams-brand-management-soft...) software and digital asset management solutions that help companies easily and efficiently share, manage, and control digital assets for the world’s top brands, agencies, and publishers.