ModernAesthetics.com and ModernAesthetics.tv Launch

March 1, 2013 - PRLog -- Modern Aesthetics, recently launched by Bryn Mawr Communications, has launched ModernAesthetics.com and ModernAesthetics.tv. In addition to free access to the full text of each edition of Modern Aesthetics, these comprehensive online resources  offer rich multimedia content and breaking news updates. ModernAesthetics.tv offers videos directly tied to the print edition as well as interviews with thought leaders and demonstrations of products and procedures.

Featured on ModernAesthetics.tv are interviews with Jeanine Downie, MD, who discusses her successful practice-building strategies.  Kian Karimi, MD describes blunt tip microcannulas and their benefits. Co-chief Medical Editor and Founder of the Mastering the Business of Aesthetics (MBA) symposium Steven H. Dayan, MD explains how to create success out of failures. Ekwa Marketing offers tips for website building and implementation, and Joel Schlessinger, MD offers tips for skincare dispensing.  

Modern Aesthetics and its online counterparts are dedicated to coverage of minimally invasive cosmetic procedures and targeting Plastic Surgeons, Facial Plastic Surgeons, Oculoplastic Surgeons, and Dermatologists.

With the cover focus, “The Art of Branding,” the January/February issue covers topics ranging from marketing and patient retention to price setting and ethical patient selection.

Co-chief Medical Editors are Heidi Waldorf, MD and Steven Dayan, MD. The editorial advisory board features experts from each aesthetic specialty.

Featured in the premiere print edition:

New in My Practice: Cosmeceuticals with Vivian Bucay, MD

New in My Practice: Devices with Neil Sadick, MD

Aesthetic Medicine Chest: Eczema

Opening a Practice by Jay A. Shorr, MD

Aesthetic Marketing Matters by Naren Arulrajah

What’s the Big Idea Featuring Jeanine Downie by Michele Bennett