HVAC Service in Garland Seeks to Improve Online Customer Access With Help From SEO Firm

March 6, 2013 - PRLog -- K&S Heating & Air
Phone: (972) 704-1446
Address: 1409 S Jupiter Rd, Garland, TX 75042
Web site: http://hvacservicegarland.tx-biz.com/

In the near future, it will be easier for residents of the Dallas/Fort Worth area to find the HVAC services they need for their homes and businesses. As the result of a marketing campaign undertaken by SEO leader Prospect Genius, local Internet users will have improved online access to the HVAC services offered by area provider K&S Heating & Air. This Garland HVAC contractor decided to hire the online marketers at Prospect Genius to raise its visibility on major search engine results pages. Now when local homeowners and business managers search for words like "heating repair," "furnace install," or "air conditioning contractors," they'll be much more likely to find the HVAC services offered by K&S Heating & Air.

Recent reports about gradual changes in consumer behavior were among the influences that prompted K&S Heating & Air to pursue an SEO marketing campaign. In surveys conducted by the Pew Research Center, for example, it was shown that six out of ten American adults use search engines and other Web sites to help them make purchasing decisions about services and products they're considering buying. The reason this is significant to K&S Heating & Air and other HVAC services is that many of their potential customers now rely on the Internet instead of telephone books to look up local services they need. Without a prominent presence on search engine results pages, K&S Heating & Air would be missing out on online leads. By working with Prospect Genius to improve their search engine ranking for terms like "furnace install" and "air conditioning contractors," K&S Heating & Air is able to ensure more local customers needing their services will be able to find them on the Internet.

Matt Gallo, an SEO specialist and spokesman for Prospect Genius, says that in today's competitive business climate, search engine optimization is an indispensable marketing tool: "Visibility is a key ingredient in effective small business marketing, and search engine optimization is one of the ways to achieve that desirable positioning. As a result of the campaign we're implementing for K&S Heating & Air, prospective customers are now finding them quicker and easier online when they search for things like heating repair and HVAC service."

K&S Heating & Air is an HVAC service in Garland, TX. Established in 2008 to provide affordable and experienced air conditioning service and heating repair to customers in the Dallas-Fort Worth area, K&S Heating & Air also offers whole-house humidifiers, duct installation, and furnace install services.