Social TV gets an upgrade with Beesmart’s new functionalities

LJUBLJANA, Slovenia - March 12, 2013 - PRLog -- The BeeSocial TV features integrated in the Beesmart interactive TV platform enable users to connect and share their TV experience via TV! Beesmart is an appealing platform created to inspire users and help operators do what they do best: cater to their subscribers' every wish. The appealing BeeSocial TV features inspire users to share their TV experience via social networks. In turn, each post in the social media may become a promotion of the operator’s services.

The appealing Beesmart platform is also the perfect reason for subscribers to use second screen apps. The BeeSocial TV features are an effective revenue-generating tool which moreover allows the opportunity of revenue sharing between the operator and web sites providing content-related products and services which are recommended to the subscribers by the Beesmart platform.

»Social TV, as a concept, exists since the invention of TV,« said Beenius CEO Matjaž Bevk. »Watching television has always been a social activity. In the past, people gathered in front of the same TV set, while today viewers can share their TV experience with social TV functions seamlessly integrated into the basic TV service.«

BeeSocial TV helps operators boost average revenue per user, attract new and lock in existing subscribers. The Beesmart platform increases the operator’s presence in social media, providing the possibility of having its brand name mentioned automatically in every Facebook post and tweet shared via Beesmart-integrated BeeSocial TV features.

The platform moreover enables the operator to place additional ads and provide links to current program-related news, information, applications, games, books, products and services, including links to on-line stores where these can be purchased. This option provides a new revenue-sharing opportunity for advanced TV operators and the providers of related contents, products and services.

The Beesmart middleware enables users to follow and share posts on Twitter and Facebook, and stay connected with their friends, while watching their favorite TV shows. The Beesmart ITV platform moreover provides recommendations for the viewer based on their previous choices and interests shown.

About Beenius
Beenius is the developer of Beesmart, interactive TV middleware for modern TV service operators that deliver the most exciting social TV experience to their subscribers. Beesmart empowers the uniqueness of every operator by providing a TV platform along with the tools for extensive upgrades and prompt customisations in a cost-effective manner. Beenius has a proven track record of successful customers and partners, and is committed to continuously delivering the means for their sustainable growth.

Beenius is part of Smart Group, which has more than 150 highly skilled employees and a 20-year track record of success in the telecommunications industry. For more information about Beenius, please see our webpage: www.beenius.tv.

Contact:
Nika Mohar
Marketing Manager
+386 51 246 759

nika.mohar@beenius.tv