Ali Mendiola To Speak at 2013 Automotive Boot Camp

March 13, 2013 - PRLog -- EATONTOWN, NJ – First Class Educators is pleased to announce that Ali Mendiola of Dealertrack will be a speaker at the 2013 Automotive Boot Camp taking place May 14-16 in Philadelphia.  The annual Boot Camp features over a dozen industry thought leaders presenting the latest and most successful trends in automotive digital marketing.

Ali Mendiola manages business development for Dealertrack’s Digital Retailing Solutions. The Digital Retailing Solutions team provides consumer-facing solutions to dealers, portals and manufacturers, with the goal of improving the online sales process and delivering finance-ready leads to dealers. Mendiola is responsible for educating Dealertrack’s dealer partners on current and projected automotive shopping habits, as well as technological advancements that will allow dealers to cater to their online consumers.

Mendiola’s workshop is entitled, “From Digital Marketing to Digital Retailing – Digital Retailing Best Practices Proven to Increase Digital Marketing ROI” and can be found under the Management Learning Track.  Ali will demonstrate how dealers can move consumers further down the purchase funnel via workflows aimed at streaming the online shopping process. Specifically, she will cover ways to link online shoppers to monthly payments through dealer controlled pricing, and will discuss ways to generate high quality leads by integrating the in-store financing process directly into a dealer’s website.  Her workshop will be under the ‘Management Learning Track’.

The 2013 Automotive Boot Camp features the exclusive “Learning Track System” developed by First Class Educators.  The system presents classes broken out by different categories, or “tracks” that allow attendees to laser focus on topics that are priority and pertain most to them and their dealership.

This year’s tracks include:

1.     Advertising

2.     Analytics/Websites

3.     CRM

4.     Management

5.     Sales

6.     Service/Retention

7.     Social/SEO

8.     Video

More information about the learning tracks and available classes can be found online at http://www.automotivebootcamp.com/schedule/learning-tracks/

The 4th Annual Automotive Boot Camp is organized by First Class Educators.  The event will be held on May 14th, 15th and 16th at the Sheraton Philadelphia Downtown Hotel.  For more information, visit http://www.automotivebootcamp.com or contact Carrie Hemphill at 908-601-6475.

About First Class Educators

First Class Educators (FCE) offers high impact digital marketing education, private or partnered events and a variety of consulting opportunities for all industries throughout the US and Canada.  

Featured national and upcoming events include AutoCon, Digital Marketing Strategies Conference 2014 and the Digital Marketing Blitz 2014.

FCE also offers the Automotive Internet Program, an intense online training program that provides certificates in Digital Marketing and Social Media for dealership employees across the US and Canada as well as private partnered events with top vendors and industry leaders.

http://www.firstclasseducators.com/

Media Contact:

Carrie Hemphill

Managing Director

First Class Educators

732.734.6993

carrie@firstclasseducators.com