O'Currance Shares its Expertise

SALT LAKE CITY - March 21, 2013 - PRLog -- In today's ever evolving Direct Response industry I feel more and more that the call center plays a far greater role than marketers realize.  This publication reaches our entire industry and I am grateful for the opportunity to share some of our best practices and tactics that can help our clients and peers take their success to the next level.  says Adam Miller, Director of Sales, O'Currance Inc. a Fusion BPO company.

When the phone rings, who do you want talking to your customer? (http://www.directavenue.com/PAGES/newsletter_page4.html)

In an ever evolving direct response industry your call center is more important than ever. After all the expenses of getting the phone to ring who answers your call? Someone just out of class, or someone best in class?

The age and demographic of your call center agent has a much larger impact than most realize. With an average age of 36, O'currance agents can not only relate to your customer but have the maturity and experience to understand that, if sold right, this customer can turn into months and months of continuous revenue for our end customers and clients. We have seen, time and time again, that there is much more at stake than the upfront sale. Remember, it's your brand and bottom line we are talking about.

If I am staffing for a beauty continuity product I will be using a very different agent than if I am selling a very high ticket intellectual property program. The secret is in having a call center management team with the experience to understand that, and the tools and resources to apply it. At O'currance we have over 150 years combined direct response experience. We have built some of the biggest call center campaigns in the space and continue to prove that the agent on the other end of your call matters much more than just going with your cheapest big box shop. Can your call center say that they actively track and manage your returns by agent? We find this one of the most effective ways to improve any campaign and feel it a must for all serious marketers. By setting the standard with the call center agent you will see longer lasting and better customers.

And, on the flip side, how does your call center stack up when it comes to conversion when comparing to other like products in the space. At O'currance we are all about testing head to head. In fact, amost all of our clients do. How better to prove out your call center than to have them compete against another. It provides you a chance to not only validate all of your metrics and data but also keeps the urgency on your other vendors, raising the bar and enabling continuous growth. With all of the technology improvements in routing and reporting, this seems a given for any marketer that has the call volume to do so.

When it comes to picking the call center who can write your script and increase your conversions while decreasing your returns, its best to go with the best in class.