Bob Hoffman named President/Senior Creative Director of new advertising agency Hoffman and Partners

March 26, 2013 - PRLog -- Hoffman and Partners, a full-service advertising agency on the South Shore, has named Robert (Bob) Hoffman of Norwell to the position of President/Chief Creative Officer.

As such, he will lead the new agency’s growth as it expands its presence on the South Shore. He will work closely with partners and co-founders Kenneth Kupferberg and Kevin Landry, as well as the agency’s creative team.

Hoffman, who holds a Bachelor’s Degree from Antioch College and a Masters’ in Communication from the University of Pennsylvania, began his career at Grey Advertising in New York as a copywriter. He later held creative marketing positions with CBS Records (Bruce Springsteen, Santana, Bob Dylan, Miles Davis, Herbie Hancock, Elvis Costello), ARP Instruments, and the CBS Musical Instruments Division (Fender Guitars, Rogers Drums, Rhodes Pianos).

He brings more than three decades’ experience to his new position. Hoffman is a former principal at Gearon Hoffman, a Boston advertising agency which he co-founded in 1982. There, he led and collaborated on branding efforts for clients including Samuel Adams Beer, Scottrade, Prudential Retirement Services, Tufts Health Plan, Columbo Frozen Yogurt, Papa Gino’s, Apple & Eve Fruit Juices, Grolsch Beer, Rockport footwear, Keds footwear, The New York Daily News, Prudential Retirement Services, Omni Hotels, The Massachusetts General Hospital, the Brown & Company discount brokerage division of J. P. Morgan Chase & Co., and Boston’s Museum of Science.  The agency also worked with many respected academic institutions, including Worcester Polytechnic Institute, the New England Conservatory, Simmons College, and Berklee College of Music. Recently Hoffman and his partner decided to end their partnership to pursue other interests and the firm was closed.

The son of a Marine aviator/engineer and professional actress, Hoffman resides in Norwell with his wife, Deborah, their son, Guy, and two cats. Bob is a past president of the Advertising Club of Greater Boston.

The new agency’s website, www.hoffmanandpartners.net, describes their mission as “giant killers.”

“We specialize in helping privately-held, often family-owned, businesses compete effectively with much larger businesses in their market area,” he said. He continued, “In many industries, there are two or three larger companies who corner 80% of their market, leaving the remaining 20% to be fought over by smaller companies. We work with clients to help them go after the giants in the industry – by developing a communication strategy across print, TV, radio, direct marketing, online advertising and social media,” he said.

Hoffman added, “Our work is built on insightful research, motivating strategy and relevant execution.” He continued, “We are very pleased to locate here on the South Shore and look forward to being an integral part of this business community.”

About Hoffman and Partners
Hoffman and Partners is a skilled group of marketing, advertising, promotion and direct specialists who have helped dozens of companies compete with – and win against – giant industry competitors. With more than thirty years’ industry experience across a diverse client base, Hoffman and Partners tailors each branding and communications campaign to the specific client needs, with a goal of helping the client’s position in the marketplace with a consistent, clear, and effective message.  Hoffman and Partners maintains offices at 44 Adams Street, Braintree, MA. A partial client list includes Boston Interiors, a privately-held furniture retailer with stores throughout Eastern Massachusetts; Fusion Worldwide, a leading independent global distributor of electronic components with annual sales of more than $285 million; and Capital Growth Management, home to the CGM family of no-load mutual funds managed by noted portfolio manager G. Kenneth Heebner and managing more than $4 billion in assets. For additional information on the agency, or to discuss a branding campaign, please contact the “Giant Killers” at 617-354-8600 or visit www.hoffmanandpartners.net.