Zuru Makes A Splash With The Launch Of Robo Fish In The U.S.

March 27, 2013 - PRLog -- Hong Kong – Already making a splash in the U.S. market, Robo Fish from Zuru, the water-activated techno-toy that replicates the natural movement of a fish, now hits the airwaves with a comprehensive broadcast advertising campaign. The thirty-second commercial will air nationwide on network and cable television outlets including Nickelodeon, Cartoon Network, Disney XD, Nick Toons and The Hub beginning this month.

“We are thrilled with the overwhelmingly positive consumer response of Robo Fish in the United States,” said Anna Mowbray, COO of Zuru Inc. “We hope to increase distribution with the launch of our national advertising campaign as well as support our current retailers.”

Recommended for ages three and up, the line is available in four fun fish designs and four shark designs.  Now available for $9.99 at CVS stores nationwide, Zuru is set to expand its U.S. presence with additional retailers rolling out product this spring.  Additionally, Robo Fish is currently available in multiple countries, where it has gained a tremendous following and continues to exhibit outstanding sales results.

Zuru is a family owned business that was founded in 2005 by siblings Mat, Anna, and Nick Mowbray.  The company has a stellar reputation with both retailers and consumers for bringing to market innovative high quality products. Zuru acquired the rights to market Robo Fish from inventor Xiaoping Lu, who had been working on the development of this product for over sixteen years.  

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About Zuru Inc.:

Zuru is a young and vibrant company consistently bringing innovation to the market,. Launching from grassroots beginnings in Cambridge, New Zealand, we pride ourselves on integrity and honesty and know this is the key to our long term continued success.  Today, our company has a number of successful, TV advertised brands across multiple categories and ships to over 70 countries including most major retail and distribution partners worldwide. For more information please visit www.zuru.com