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Follow on Google News | BMC Switzerland Signs Triathletes Uli Brömme and Mackenzie MadisonBrömme and Madison bring versatility and added strength to BMC’s athlete roster and triathlon presence.
By: BMC Switzerland “Partnering with such ambassadors of the sport like Uli and Mackenzie is a perfect fit for BMC and a positive step towards helping grow the sport,” said Devin Riley, BMC Switzerland’ The signing of these accomplished female racers brings greater presence of the BMC brand to the sport of triathlon and creates a connection between premier athletes and authentic bicycle craftsmanship. Riding the timemachine TM01 (http://www.bmc- Hailing from Halle/Saale, Germany, Brömme currently resides in Boulder, Colo., where she is training to make an impact on the 2013 Ironman circuit. Brömme attended Rider University in Lawrenceville, N.J., where she competed in NCAA Division I track and cross-country. While her collegiate running formed a solid endurance base, it was not until after college that Brömme started running marathons. In 2006, Brömme started her triathlon career. Her top accomplishments include a win at 2010’s USA Triathlon Regional Championships, top rankings in 2011’s Ironman Hawaii World Championship, and posting the fastest run and bike times at 2012 Littlefoot Sprint. "I feel extremely fortunate to represent BMC this season,” said Brömme. “As someone who looks at equipment to help achieve my best performance, I see BMC as a perfect match with their unsurpassed precision and cutting edge style. I am looking forward to racing on the super fast TM01 in 2013." An accomplished triathlete and coach, Mackenzie possesses a strong stature and knowledge of the sport. She received her Masters in Exercise Physiology from the University of Oregon, and her Bachelors in Kinesiology and Minor in Coaching from Iowa State University. During her triathlon career, Mackenize took third at Ironman Canada in 2010, first place at the Pacific Crest Northwest Championships in 2011 and 2012, and third at the Ironman 70.3 Lake Stevens in 2012. “I strongly believe in the power of hard work and preparation,” With several successful full-length Ironman competitions under their belts, Brömme and Mackenzie began their 2013 racing schedule with the Ironman 70.3 California Oceanside (http://www.ironman.com/ For more about BMC and their athletes, visit: http://www.bmc- About BMC Switzerland The BMC Group consists of three brands: BMC, Bergamont, and Stromer. We share the same passion for bikes as we do for sport and industry. We aim to please with our bikes, as your experience is our success, whether you need a time trial bike or kids' bike, an ebike or a downhill machine. That's what makes BMC Switzerland. For more about BMC Switzerland, visit: http://www.bmc- End
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