Sampling Program Taps Ethnic Buying Power

WINTER PARK, Fla. - April 3, 2013 - PRLog -- Winter Park, FL - Despite the continued slump of the general economy, African-American and Hispanic economic clout continues to increase.  According to a recent study by the Selig Center, African-American buying power topped $1.04 trillion last year and is growing faster than all other population segments combined since 2000. Nielsen reports that Hispanic buying power likewise has topped $1 trillion annually and is expected to grow another 50% by 2017.  Over the next 5 years, Hispanics will account for 60% of U.S. population growth, and the number of Latino households earning more than $50,000 will double.  Hispanics are also boosting the youth population; according to census data, more than 60% of all U.S. Hispanics are under age 35. With the largely Caucasian baby boomer generation poised to retire, the young Latino workforce takes on added importance.  Therefore, it’s more important than ever to target-market to these demographics.

While manufacturers can’t and shouldn’t market to these diverse groups the same way, there is one thing both groups have in common: they both frequent community and cultural events on a more regular basis than other parts of the population.

Cosmetic Promotions has found that offering free samples at these types of events is a great way to improve sales and “bounce” consumers back to certain stores in their area.  Some 89% of all first-time purchases are the result of a trial, so sampling is a great way to create a quick sales lift.  For less than 28 cents per sample, Cosmetic Promotions is currently offering manufacturers the opportunity to join in 10 major upcoming events (five Hispanic and five African-American) and distribute up to 20,000 samples.  Samples are collated into themed bags and distributed person-to-person at events such as the 21st Annual Capital Jazz Festival in Maryland, the Odunde African American Festival in Philadelphia, the San Juan Bautista Hispanic Heritage Parade and Festival in Camden, New Jersey, and the National Puerto Rican Day Parade in New York City.  In addition to the direct sampling, manufacturers’ logos will be seen by over 1 million people at these events.

For more information on the program, https://www.cosmeticpromotions.com/services/product-sampling/ or download our sign up form here: http://www.facebook.com/cosmeticpromotions/app_311115602330469 or contact Tracie Gilbert at 877-665-1640 or tracie@cosmeticpromotions.com.